Looking at the branding of the home industry sports industry from the Universiade

The opening of the Universiade is just around the corner. We have found that the wave of sports marketing has swept through the traditional home furnishing industry. Many big-name home furnishing companies have begun to try to use the sports marketing to brand. Looking back at the 2008 Olympic Games and the 2010 Asian Games, the appearance of home furnishing marketing has flashed from time to time. So in recent years, what are the home furnishing companies, especially the Shenzhen home furnishing enterprises and sports athletes, in the competitive home market, the pursuit of brand image higher and faster development? The dynasty's furniture passion passed the dream as the 78th torchbearer of the Guangzhou Grand Prix torch relay. Zeng Lejin, executive vice president of the dynasty furniture, said that it is exciting to share the youthful passion brought by sports with college friends. The furniture of the Dynasty is also very honored to be the sponsor of this Universiade, and contribute to the smooth holding of the Universiade. It is understood that from the moment when the Hong Kong Dynasty furniture and the Executive Committee of the Organizing Committee of the 26th World University Games organized the sponsor agreement of the Universiade, the Dynasty furniture and the Shenzhen Universiade shared the same fate, not only intensively preparing for the Universiade A variety of high-quality furniture products, but also always pay attention to the preparations for the Universiade. The event was held soon, and the furniture of the Dynasty was actively involved in the torch relay. “Starting from here” embraced the Universiade, cheering for the Universiade, and conveying the dream with passion. Tiger King Floor brings a green forest to the Asian Games 2009 China National Building Materials Group's high-quality flooring brand Huwang floor with strong comprehensive strength, from more than 10 domestic well-known enterprises stand out, won the bid for the Asian Games Village technical officials village solid wood flooring project, become the Asian Games Village designated Partner. The relevant person in charge of China National Building Material Group said that Tiger King Floor has always advocated “moving green forest home”, and Tiger King Floor, which is committed to bringing a green forest to the Asian Games, always provides excellent products and excellent service. Channels, services and other aspects have been continuously upgraded and innovated, setting a “king style” among the industry and consumers. The successful completion of the Asian Games project verified the strong implementation capability of Huwang flooring for large and difficult projects. Olympic champions unveiled at the MPE BEDDING pavilion. Meiya MPE is a healthy sleep product selected by 14 national astronauts at the China Aerospace Research and Training Center. At the same time, Meiya also provided high-quality sleep products for some of the Olympic champions of the 2008 Beijing Olympic Games. On September 6, 2009, the 24th China Guangzhou International Furniture Fair was grandly opened at Pazhou International Exhibition Center in Guangzhou, China. The exhibition gathered a large number of home brands, and the famous Italian sleep brand MPE BEDDING and two Olympic champions appeared at the exhibition. The MPE held a launch conference for its new mattress at the furniture fair, especially invited the Beijing Olympic weightlifting champion Liao Hui and the Athens Olympic men's 10-meter platform champion Hu Jia to help out. It is understood that Liao Hui and Hu Jia flew from Guangzhou to Guangzhou to participate in the launch of the new MPE in Italy, and they were supported by the Training Bureau of the State Sports General Administration. Green frog plant non-toxic glue to make the Universiao away from formaldehyde After the Beijing Olympic Games, the green frog plant non-toxic glue was once again applied to the Universiade project. Zhu Shouhui, general manager of Green Frog Biotechnology, said that in 2008, the Organizing Committee of the Olympic Organizing Committee said that the green frog non-toxic glue does not contain formaldehyde at all. From then on, the green frog became famous. It is understood that the green frog company's non-toxic building materials series products have been sold on the green frog plant non-toxic rubber and green frog non-toxic sheet. These two products are used in the home decoration, and the rest of the materials can be qualified products of the regular brand. Ensure that the content of harmful substances in the air of newly renovated houses meets national standards without treatment. “Green Grand Canal, starting from here, starting with green frogs.” Zhu Shouhui said, “Using green frog products and enjoying the indoor environment of the Universiade, let us breathe together with the Olympics.”

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