How to stand firm in the domestic hardware industry

Since the last century, China’s hardware industry has maintained a high-speed development trend. At present, China has become an important world leader in hardware products. However, it is undeniable that China's hardware industry in the product R & D, innovation, brand management, marketing management, enterprise size, financial strength and many other aspects of the world's famous hardware companies still have a big gap, look to the future, how to make the hardware industry from a lot of To stand out from the competition is my topic this time.

With the popularization and implementation of the domestic 12th Five-Year Policy, a new round of competition has been quietly staged. In this turbulent international economic environment, who can persist until the end, who will be eliminated? Who will phoenix Nirvana? Domestic housing prices soared, daily necessities rose, whether small and medium-sized hardware companies can grasp the domestic market? Capitalist protection policies, the cancellation of export tax rebates, and whether large companies can enter foreign markets? The ability of independent innovation is low and the brand is weak. Will the Chinese hardware industry break through the limitations of foreign development models and kill a self-owned blood? Obviously, the future lies in their own hands. Since China entered the WTO, with the integration of the economy, the global manufacturing industry has accelerated its shift to mainland China, and China will gradually develop into a world-class manufacturing base. How to compete in this market for storm nirvana? How to develop on this huge economic chain? How to use local advantages to turn things around?

I. Talent is the source of enterprises' competitiveness and innovation. As we all know, the 21st century is a century of talent, and talent competition is not only a competition between countries. For small and medium-sized enterprises that lack the capability for independent innovation, talent competition is particularly important. By incorporating talents, improving enterprise innovation capabilities, and standardizing enterprise management models, we can better gain momentum in competition, and talent advantages can enable companies to seize market opportunities and enable companies to stand out from the competition in the market. The first-class talent-to-business production line The role can not be underestimated. First-rate talents combine mental work with physical labor to convert technological knowledge into potential productivity, thereby turning potential productivity into direct productivity and material wealth. And this process will promote independent innovation and achieve double benefits of innovation. Overall, the integration of talent cultivation of corporate talents will play an important role in reducing product cost and improving the quality of middle and low-end products.

Second, multi-line development is not as good as a single conversion. Some hardware companies may be confused by the so-called egg sub-basket theory in economics, investing funds in various fields in order to obtain higher benefits. It is true that diversified investment and diversified elites can improve their adaptability and resilience, and they can also increase the market share of corporate products and spread risks. However, for small and medium sized hardware companies, it is not risk and it is strength. In the classical management theory, there is such a point of view: companies should always focus on core capabilities, and should not go far away from the core business and rush to enter new products.

Therefore, specialization and professionalism are not opinionated, and more importantly, they are not clinging to guards, but rather a sound business strategy. The model of diversified operation has long been used to the company. The hardware company that manufactures faucets can also be a manufacturer of ceramic toilets. In terms of vertical development, supplemented by horizontal development, this type of business model has both advantages and disadvantages. I think that for small and medium-sized hardware companies, diversification is like a rainbow, although it is dazzling, it is difficult to grasp. Just like the fists that are punched out, only the five fingers can hold hands to create fighting power. In the market competition, our strength is to stretch out our hands. Only by adopting a specific and professional strategy can we become clenched fists.

Third, break through the limitations of foreign development models and seize domestic and foreign markets. A considerable part of China's hardware manufacturing enterprises are mainly foreign trade exports. Some companies also adopt the first foreign and domestic development model, blindly pursuing strong purchasing power in foreign markets, huge profits, and relatively simple sales model, which has caused many companies to lose their established brands. , improve research and development capabilities, expand sales channels, cultivate a good time for the sales team. The hardware industry is also very dependent on exports, and the cold financial crisis has hit this fate and weakness.

Coupled with the impact of domestic prices, rising prices, the development prospects of the hardware industry is not yet clear.

But bite the bullet, control the state of mind, the difficulties will always be spent. What should be done now is to consolidate the market already occupied, further nurture and develop new markets, further improve product quality, and accelerate the development of new products. Production technologies are being developed in the direction of intensive, flexible, automated, specialized and networked production support. Only by securing the domestic market and improving product quality can we better develop the international market.

Fourth, build their own brands, establish a Chinese corporate image. To build a hardware brand, it should be said that the creation of any brand is not easy. The creation of a brand requires two conditions: First, product quality. Second, the manufacturer's service. With these two conditions, this brand can be built. Although the hardware is a hardware, the entry barrier is relatively low, but it involves a certain degree of differentiation in the mastery of product quality and the continuation of services. The brand insists on being the first, and the second is the continuation of the service. Through these two pieces, it fills the gap in the product and hardware consumption industry. Some things do not mean that businesses or manufacturers can be formed unilaterally.

In fact, the establishment of the entire brand must be achieved through the complete integration of manufacturers and merchants and the needs of the market, including the demand for services. Recognizing the brand is a must-go path, but it is definitely a bumpy road. Only the creation of the brand can gradually shift from the export method of Dingpian production and neutral packaging to exporting its own branded products. Dingpian production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of China's hardware products, but this is not a long-term plan. This kind of operation cannot establish the image of Chinese enterprises. Creating its own brand and developing its own independent business model is also key to winning.

V. Green development, taking the front end of energy conservation. From the long-term strategic point of view, green development, the future development of the hardware industry, can be described as profitable and harmless. The hardware industry has great dependence on resources, and learn how to save Resources are a key jumping point for companies in transition. The establishment of old network hardware recycling has a significant role in resource utilization. Through research and development, a higher percentage of resource utilization is mentioned. This will not only reduce production costs, but also lead the way to sustainable development.