How far is the furniture trade-in
With the upgrading of household products, the old furniture is in an embarrassing situation of "tasteless food, it is a pity to give up." Is the successful example of home appliances "swapping the old for a new one" equally effective?
As early as before, well-known domestic home furnishing chain companies such as Juranjia and Red Star Macalline have tried to "replace old with new furniture". Although they are merchants from their own sales point of view, for the earliest practitioners of this policy, these home furnishing companies Have a more personal feeling for the previous operation. Then, the question of whether there is a market for furniture "trade-in", how to operate it specifically, the price of recycling, how to define the standard, and how feasible it is, has triggered an industry discussion on this policy.
Discussion 1: Who can undertake?
Recycling and disposal of used furniture has high requirements on enterprises
It is understood that the “news for old†furniture to be implemented in Beijing this time is more difficult to implement. At present, the plan is still in the discussion stage, and the primary difficulty lies in the selection of old furniture recycling and disposal enterprises.
Due to the special attributes of furniture products, in order to be able to undertake the recycling of these "big items" of home life, first of all, high requirements are placed on the storage space. Judging from the characteristics of enterprises such as Red Star Macalline and Actual Home that have previously operated the “trade-in for new†activities, undertaking the recycling and disposal of old furniture has higher requirements for the strength of the company. According to the relevant person in charge of Lingxiu Home Furnishing: "Furniture recycling is very difficult for enterprises. On the one hand, it needs a warehouse to store old furniture. If there is not enough storage space, it will also involve rent and management costs; Furniture transportation also requires logistics expenses. In addition, once the company determines that it is a pilot company for furniture trade-in, the staffing of relevant management departments should also be scheduled. "
Discussion 2: How to define?
The complexity of furniture categories affects the recycling price and the amount of subsidies
Even if the problem of undertaking enterprises is solved, due to the characteristics of many categories and different materials, the price system of old furniture recycling and the determination of the amount of subsidies are much more complicated to formulate than home appliances.
According to Shao Hua, the general manager of Liaoning Branch, actually the concept of second-hand furniture recycling is good, but once it is established, many details of it need to be comprehensively considered. Whether it is merchants or consumers, what type of concern is there At what price can furniture be recovered and how much can be subsidized, and who should be subsidized, these issues must be formulated in advance. How to formulate and establish a relatively perfect system is the key to influencing the effect of furniture trade-in.
Consumer Mr. Chen raised his own concerns about this issue. "From the perspective of implementing rules such as" exchanging old for new "in Beijing and other places, the amount of subsidies in the total amount of new furniture purchased is very small. Ten thousand, but only about 5% of the subsidy amount is not attractive to us. In the end, it may be that the old furniture has been found in a relatively standard place, unlike the previous where I do n’t know where to throw it. "
Discussion 3: What is the utilization rate?
Product attributes determine low secondary utilization of furniture
The metal and plastic parts of home appliances can be re-used through "trade-in", and the re-applied home appliances realize the dual benefits of environmental protection and efficiency, thus laying the success of the "trade-in" policy for home appliances. But what is the chance of secondary use of furniture products after recycling? Where is the market for used furniture?
The reporter learned from the interview that furniture dealers all said that there are many types of furniture, such as solid wood, plate type, and plate wood, which are more difficult to recycle. Some solid wood furniture can be reprocessed and produced, but the cost of reprocessing and production of panel furniture is very high.
As for the market prospects of old furniture, Chen Xuemei, general manager of Red Star Macalline Northeast Regional Operation and Management Center, believes: "At present, most consumers' concepts cannot accept the purchase of recycled furniture, but it does not rule out that after decades of Restrictions and improvement of concepts may be able to promote the establishment of secondary distribution channels for furniture. From the past public welfare activities of Red Star Macalline, there are indeed areas where there is demand for second-hand furniture. It is best if it can be given to those in need, but With the gradual development of low-carbon home furnishing, the repeated use of wood and hardware products, and the implementation of relevant policies, can increase market recognition. "Qi Huiming, a reporter from this newspaper
Recently, a message was issued from the Beijing Business Work Conference that in 2012, Beijing will take the lead in exploring the nationwide “trade-in for furniture†work in the country. As soon as this measure is proposed, it will immediately cause heated discussions in the home furnishing industry.
In the downturn of the home market, the role of this policy to stimulate market enthusiasm is self-evident. The benefits of the policy are obvious from the perspectives of environmental protection, the use of renewable resources and the treatment of old furniture. In view of the successful precedent of the home appliance "trade-in" policy from Beijing demonstration to nationwide promotion, consumers and companies are also full of expectations on whether this policy can be extended from Beijing to the whole country.
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