Furniture logistics is facing a big test of self-built logistics network will be a better way out

The domestic furniture industry is developing rapidly. In 2011, the total output value of furniture is expected to exceed RMB 1 trillion. More than 60,000 furniture companies all over the country are working hard to open up the market. However, the furniture industry has always been a bit 'not influx' and has been valued far less than cars. Appliances and other industries. It seems unfair to have such a huge amount of production and sales, which is not fair, but the reason is mainly because the furniture industry has not been able to produce real corporate 'leading'. Because of the characteristics of products, furniture companies are mostly large-scale, and they have to undergo very large logistics tests from the production to the sales process. Their radiation capabilities are always subject to certain restrictions. However, there are also many companies such as the Federation, Gujia, Qumei, and Pearl Bright have established more manufacturing and distribution centers throughout the country, and the scope of commercial radiation is continuously spreading. Logistics has become one of the most important success or failure points in the competition of furniture companies.

In the short term, the quality of logistics services is difficult to break. The company is a Dongguan furniture company engaged in foreign trade for more than 15 years. The 'Soffine' and other brands are sold to Europe and the United States, including the United States, Britain, Norway, and Denmark. In recent years, they have also developed domestically. Business, 'Mai Shi' brand came into being.

Mr. Chen Weijian, Assistant General Manager of Shengsheng Furniture, said that Changan’s freight company lacks direct orders and fixed shifts, and it needs a certain amount of containers to ship. There are many trains that can take orders, but most of them are small companies. The logistics services and efficiency are both unsatisfactory. The management of logistics companies is rather chaotic. Some companies promised to take orders, but they often came late. It was difficult to control the delivery process of the goods and often caused delays and damage to furniture products. These are all headaches for companies.

Chen Weijian exemplifies that if Harbin has customer orders, but the quantity is not large, the courier company may not be able to start delivery due to lack of cargo volume. The average product logistics cost and logistics time for a small amount of shipments will increase greatly; but if a large amount of goods are shipped there, However, there is no guarantee that there will be corresponding sales, and inventory will also become a new burden.

The same 40-foot container, from the domestic to the United States costs about 16,000 yuan, at any time can contact the appropriate logistics company to send the United States through shipping, the number is not limited. The 40-foot container sent from Dongguan to the northeast will cost about 30,000 yuan for the cost of motor transport, and it must be filled with a certain amount before it can be shipped. According to Chen Weijian, if the total amount of mid-range furniture in a container is 200,000 or so, and the freight rate is 30,000, the logistics cost will already account for more than 10% of the overall cost. Coupled with the continuous increase in domestic logistics prices, the logistics cost of enterprises in 2011 will increase compared with 2011. 15%.

Corporate self-built logistics network is a better way Yao Jingyuan, the former chief economist of the National Bureau of Statistics, believes that the weakness of domestic logistics companies and arbitrary charges on highways are the biggest obstacles. Containers destined for the United States take the sea and are relatively inexpensive compared to the domestic way of sending land to the northeast. More than 10,000 transportation costs, of which road and bridge fees have already accounted for 7,000 yuan. In the event that objective conditions cannot be changed for the time being, if furniture companies want to break through the logistical difficulties, the most convenient way is to build a more ideal logistics network.

Since Pearl felt that the importance of logistics in the nation's layout was crucial, Wang Jianbin hesitated to use the 'shock' style to go online, at the cost of a three-month normal business process suspension on the IBM consultant's SAP-ERP system, for production, distribution, materials Management, finance, accounting and other modules are all integrated applications, inventory reduction of 25% -30%. On the basis of the overall openness of the information system, Pearl Bright has set up 31 logistics centers for the local market throughout the country, and purchased its own property to build its own independent warehouse, which saves the logistics cost burden. Although it is prone to large stocks, it can Shorten the delivery cycle, dilute the logistics cost to a lower level, and reduce the total cost, so that the virtuous cycle of 'large warehousing-low logistics cost-fast speed-big sales' becomes the core competence of its competition.

In the case that many e-commerce companies have invested heavily in self-built logistics, does the furniture industry have such feats on one day? Will professional furniture logistics providers turn out to be born? Let us wait.