Fully Cloud Computing Industry Development Three Business Models

Cloud computing, originating from the Internet, is now surpassed by the Internet. A few years after being heated up by the media and industry, it was discovered that the first manufacturers who proposed cloud computing and promoted cloud computing did not seem to have successful projects. Instead, the concept of cloud was applied to areas outside the Internet and even IT, such as cloud providers. Cloud TV, cloud antivirus...

This paper believes that the most valuable thing for cloud computing is that it is a business model that is used on an as-needed basis and will affect areas outside the IT industry. Most of the business models and core technologies that are promoted are difficult to follow and are far from real cloud computing. There is still a long way to go.

Here are the perspectives from three perspectives:

The first perspective: business model

The main point: The most valuable value of cloud computing is its business model: access to on-demand, pay-as-you-need, is the most beautiful business model, and also the greatest shock to the industry. It will be extended to industries beyond IT, even Is affecting business thinking.

The biggest obstacle to the promotion of cloud services in the IT field is trust. The core of trust is not technology, but a commitment to the quality of customer service.

Evaluate whether the cloud computing project is implemented or not. Success or failure should be evaluated from the perspective of commercialization.

The business perspective of cloud computing is the increase, use, and delivery of related services based on the Internet.

Its core concepts are: access on demand, payment on demand, and centralized management. The users are deployed by traditional self-purchased software and hardware, chimney-like systems, self-maintained, and purchased services from the network without operating services, thereby focusing on the business.

According to this concept, there can be a lot of room for imagination, and IT systems can be fully utilized. It is a communist society in the IT field. For SMEs, they can turn asset-based expenditures into operational support, increase cash flow, and get rid of unfamiliarity with IT and investment, and even enjoy the high-value business services in a low-cost manner; For enterprises, a new operating income model has emerged, and the sale equipment is a rental equipment;

Extending the idea of ​​cloud computing from IT to other fields, such as logistics, transportation, and corporate operations, is not the same as the current state of IT systems. It is chimney-based construction. If these systems or resources can be managed in a unified manner, they can be platformed. Operations, on-demand distribution, can indeed increase efficiency and bring more contributions than cloud computing implementations of IT systems. Therefore, individuals think that furthering the idea of ​​cloud computing is the most valuable thing for cloud computing, and it is also the part that is most easily perceived by cloud computing professionals as flickering.

Suning Cloud Business is the first company in the industry to use cloud computing to transform the operational structure of an enterprise. Regardless of success or failure, it represents at least one direction. It further deepened the cloud service model and gradually explored the business forms of online and offline multi-channel integration, full-category management, and open platform services. Su Ning believes that in the future China’s retail model will be “store merchant + e-commerce + retail service provider,” The "cloud merchant" model. Its essence is to unify the background resources, do not need to maintain two or even more than one set of operating systems, the physical storefront and the Internet as the user's entrance, resource deployment on demand.

Besides, Ma Yun's rookie logistics backbone network is also aimed at the platform operation of logistics resources, unified management and scheduling, and the sharing of resources. Through a variety of modes such as self-construction, co-construction, cooperation, and transformation, an open network of socialized storage facilities is formed. At the same time, we will use advanced Internet technologies to establish an open, transparent, and shared data application platform to provide on-demand services to e-commerce companies, logistics companies, warehousing companies, third-party logistics service providers, and supply chain service providers. .

Therefore, cloud computing is a beautiful business model. It is not just the IT industry that restructures. What really changes is the operating philosophy of the company and society.

The biggest challenge in the implementation of the cloud service model is trust, which is behind data security, reliability, and privacy. Trust depends not on technology but on management and commitment. Just like Alipay, it solves the problem of online shopping users’ trust and relies on mechanisms. The same is true of the cloud service model.

The decisive factor of cloud services is the network. Only the network is accessible at any time, access is fluent, and the promotion of cloud services has its foundation. Internet broadband is also the basic factor for the promotion of conceptual models such as the Internet of Things and smart cities.

Since cloud computing is beautiful in terms of its business model, judging whether the project is implemented or not, whether it is successful or not, should be evaluated from the perspective of the business model. Product technology is a means to implement the business model.

For example, in 2008, IBM announced that it had established China's first cloud computing in Taihu, Wuxi. As a result, IBM delivered a lot of traditional and expensive hardware and software, and its operating income was insufficient to cover security costs. IBM later believed that it was technically successful and that it would be bad.

For example, some companies want to use cloud computing technology to improve the utilization of IT systems and management efficiency, and the reality is that the utilization rate of equipment is increased, they can all be replaced with new equipment, but also to buy expensive software, the investment increased A lot, it does not save money.

Second perspective: business model

The main point: IaaS is the most basic and simplest, users have real needs, and technical breakthroughs are challenging.

PaaS is the most competitive and only a few giants can afford it.

SaaS looks good and the actual prospects are dim.

A new model, a new concept, a beautiful description, and ultimately the need to turn cloud into rain, it is important to provide what services to the user, whether such services can effectively solve practical problems.

The cloud computing business model can be viewed from three levels: IAAS, PAAS, and SAAS.

Different levels of business, different user positioning, the challenge is different, the distance between reality and ideal is more different.

IaaS, Infrastructure Level Services: Consumers can access services from a well-established computer infrastructure over the Internet. These services include virtual computing, virtual storage, virtual networks, virtual databases, hosting, and more.

According to the cloud computing, the ideal requirement is to provide basic software services, such as elasticity calculation, flexible storage, and network, to the user at any time by means of transparent self-help.

Provides low-cost computing and storage capabilities, and guarantees high availability and high security of services.

The reality is that most of the service providers are born out of IDC. The service delivery methods are close to that of manual, limited elasticity calculations, and almost no need at any time. More often than not, the traditional virtual host is renamed as cloud host and transformed into cloud computing service. Business, user experience is not changed.

However, the demand for such users is growing, especially online storage and virtual hosting. Therefore, as long as service providers continue to improve their services, there will still be greater growth. Of course, the improvement of user experience depends on technology, mainly virtualization technology.

PaaS, Platform as a Service: Middleware as a service in a cloud environment. Ability to integrate various existing business capabilities, measure down basic service capabilities according to business capability needs, call hardware resources through API provided by IaaS, provide service scheduling center services, monitor various resources of the platform in real time, and use these resources Open to SaaS users via API.

To be able to integrate the ability to form a platform, it is bound to have a flourishing development or scale of business, after the business PaaS in the future, the need to pay attention to is:

For the process arrangement of different business services, mashups and reuse support and incentives for third parties to develop new services, and to quickly deploy, test and launch online operations in China, only a few Internet giants can provide PaaS services, Baidu, Alibaba , Tencent, or segmentation industry leaders, such as game platforms. Although the three major telecom operators have the appeal, they lack business, lack R&D teams and respond quickly to user needs, and they are powerless. SMEs do not even think about it.

SaaS, Software as a Service: Software is delivered over the Internet, charging users monthly service fees. From a technical point of view, it is good, it allows instant registration, greatly reduces integration costs, and allows users to try before buying, but also has good scalability. Service and experience are the core of this area:

Through the Internet and browsers to provide high user experience of application software services to achieve a high degree of service reuse, supporting a large, highly flexible, complex and personalized needs of the user community in the SaaS service dazzling, the most commonly used are: ERP, CRM, in mind Accounts, e-commerce, marketing, contacts, collaborations, etc., and many more such subdivided services, fragmented business services, and users can not be consistent throughout the service and experience, resulting in useful and can not be used on a scale.

Reducing costs through the sharing model is a challenge for domestic customers' perceptions and behavioral habits. Under the conditions of the credit system that is not perfect and there are widespread "credit crises," Chinese SMEs are very worried about their own financial data and customers. Data is such core confidential information on the Internet.

Therefore, the SaaS business model can be said to be beautiful, practically bleak, and more in line with the national conditions and reality.

The third perspective: technology system

The main point: The core technology is difficult to make breakthroughs in the short-term and both regard virtualization as cloud computing.

The engine room has become the focus of investment, and it has been used as a gimmick to promote investment.

Technology is to serve the business. The technical requirements for cloud computing should be based on the business dimension to derive the requirements of the technology. The cloud computing system involves a variety of technologies, including: virtualization, large-scale distributed database management technology, distributed parallel programming model, service-oriented application assembly and management, on-line service development testing and programming technology, front-end display and Delivery technology, etc. The discussion of technology should be subject to business value. If the business model is wrong, discussing advanced technology is also meaningless.

The SaaS section: The need to focus on the needs of users, technology is no longer important.

Part of PaaS: The core should be the normalization of business capabilities, the standardization of interfaces, and the integration and opening of various existing business capabilities. After all, this is only a few giants can do things, so distributed computing was used as the core technology, Hadoop was thus touted. Apart from research, the actual business support is quite limited.

IaaS section: The core is the scheduling and use of hardware virtualization resources, including server virtualization, desktop virtualization, storage virtualization, and network virtualization. Virtualization technology is sourced from enterprise applications. More resources are shared and backed up by one or more servers. Cloud computing requires more than just sharing, but can integrate different hardware resources to provide services, large-scale, distributed deployment, and seamless migration. The challenges involved are server, storage, networking, virtualization, cloud management, and cloud security.

In the absence of a breakthrough in the core technology, most companies tend to improve the user experience, such as online storage, so that users can easily backup and store, but also recognized by customers.

In the field of virtual hosts, most enterprises are unwilling and unable to overcome core technologies and can only use virtualization as cloud computing, sharing small-scale resources, and simply allocating virtual machines as cloud resources. Even IBM, the so-called industry leader, implements many projects that are server+virtualization software.

When the core technology has not progressed, the computer room that is the infrastructure of IaaS has also been used as an important part of cloud computing. Green energy is used to drive investment as a gimmick.

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