Despise technology and black pocket strategic cooperation layout speed AI + new retail

Despise technology and black pocket strategic cooperation layout speed AI + new retail

Black Pocket CEO Fan Ruoyu (left) and Defiance Technology CTO Tang Wenbin (right) sign the strategic cooperation agreement on behalf of both parties

Founded in 2011, Vision Technology Face++ is the world leader in the field of machine vision artificial intelligence and the leader in the face recognition industry. It is also the world's first artificial intelligence enterprise to implement face recognition products with deep learning technology. The face recognition open platform Face++ and the third-party face authentication platform FaceID, users covering more than 220 countries, its core products in the financial, security, mobile phone and other industries account for the first place, and has been introduced in various vertical areas including A number of groundbreaking AI products, including face recognition payment, face recognition unlocking, and full frame smart capture machine.

In 2016, contempt began to lay out the urban brain, and the retail scene is an indispensable part of the urban brain chain and an important part of the future smart city. For the retail industry, the company has launched a smart retail industry solution with user-centricity. Using industry-leading computer vision-aware technology and products, it can multi-dimensionally capture, record and analyze the identity and behavior information of customers in the consumption process. In order to allow the merchant to have clear control over the customer group in the first time, and adjust the business strategy in time according to the characteristics of the customer group. In 2017, Vision Technology began to focus on the retail sector and became the most representative provider of artificial intelligence solutions in the new retail sector.

In the system construction, ignoring the cloud + end system architecture, through the front-end face recognition, human body recognition, freight yard comprehensive analysis technology and products, associated with cloud customer face information, consumption record information, based on big data analysis to establish a complete Customer consumption information system. It can guarantee system stability during large-scale concurrent operation, and can also support the embedding of mobile applications, with high stability and high adaptability.

1 member identification

Establishing a member registration system through an online platform or registering identity information and membership rights for offline customers through an intelligent collection terminal. When members consume or go to the store twice, the smart retail system can quickly identify and Remind the merchant.

2 User portrait, consumer behavior analysis

By deploying intelligent sensing devices such as cameras in online retail scenarios, the system can help merchants obtain holographic consumer portraits such as gender, age, height, weight, race, clothing and other attributes analysis; and crowd-based passenger flow analysis, such as precision The number of passengers in the store, the number of people in the area / the heat, the length of the queue at the checkout counter, the number of visits by the showcase of the showcase, and the number of times the fitting room is used. At the same time, the smart camera can also capture and identify the customer's consumption behavior and gestures, such as sitting on the bench to test shoes, touch goods and so on.

3 precision marketing

With accurate and reliable user images, retailers can clearly grasp existing and potential customer characteristics and, based on these characteristics, personalize recommendations for users with different needs, such as coupons, discounted information, or differentiated products. Recommendation.

Black Pocket is the platform for the release and service of new professional intelligent products in the world. It provides a golden channel layout for national tourism transportation hubs and important cities. It provides hundreds of millions of accurate passengers and consumers with offline experience and purchase of global smart products. The member's diversion, for members to continue to promote digital new product information and e-commerce shopping guide, extend the traditional offline retail mode of service ties. The black pocket follows the “bestofbest” concept in the vertical field of Smart Black Technology. The black pocket experience store is the best or most innovative in the world of robots, drones, virtual reality, smart home/health/audio. Products, the image of the digital consumption vane in the industry. In January 2018, Black Pocket received a tens of millions of A-round financing from the Real Fund, becoming a dark horse in the new retail sector.

Despise technology and black pocket strategic cooperation layout speed AI + new retail

Black pockets pay great attention to the consumption experience of technology enthusiasts, and deep integration of cutting-edge innovation technology with operational management and storefront settings is the most direct and effective way to subvert the consumer experience. At present, the Black Pocket Experience Store has gradually introduced a smart store solution, and built sensors and cameras in each SKU to collect offline real-time consumption big data, which can accurately match the frequency, duration and consumption conversion of each product. Data analysis to improve the display, moving line and product structure of the store. At the same time, the Black Pocket Index, a retail analysis report derived from the Black Pocket Wisdom Store, provides black pocket partners with market feedback on accurate offline scenarios.

Despise technology and black pocket strategic cooperation layout speed AI + new retail

After the two sides reached a cooperation, Defying Technology Face++ will provide a more complete technical solution for the Black Pocket Smart Store solution from multiple dimensions, so that the user's purchase experience will be qualitatively leap. The first phase of cooperation highlights include:

1. Use face recognition algorithm and computer vision analysis to obtain more comprehensive and more stereoscopic customer data, such as membership, age, gender and other attributes and number of visits, and associate face information with consumer behavior to build complete Customer consumption information system.

2. Further explore highly sophisticated human flow data analysis, hot zone analysis, motion analysis, trajectory recording and other cutting-edge techniques, allowing AI to deeply participate in member customized service system and improve daily operational efficiency and accuracy.

In addition, in the future, consumers can experience richer application functions in black pocket stores, face-to-face orders, face-to-face payments, personalized product recommendations, etc., further enhancing the user's buying experience, and there will be endless imagination in the future.

New retail is the inevitable development trend in the future. Tang Wenbin, the founder of Vision Technology's Face++, believes that the new retail connection is no longer just customers and commodities. Through intelligent IoT and big data, new retail can bring all people online and offline. The cargo and field information is structured and analyzed, and a large, three-dimensional new retail network is formed to help consumers achieve rapid demand matching while saving operators a lot of human and material costs, so the new retail revolution will far exceed The impact of the e-commerce revolution.

Black pocket CEO Fan Ruoyu said that in the future, Black Pocket will cooperate with Vision Technology Face++ in more retail business segments to continuously optimize the customer experience and create the most intelligent technology digital new retail. At present, the two sides have carried out technical docking and testing operations. It is expected that the cooperation results of the two parties will be applied to all stores in the black pocket before April 15. This year, the black pocket is expected to expand to 200, and the face recognition technology of Vision Technology Face++ is a good part of the smart store and will be fully covered.