China's smart home enters the home intelligence centralized control stage

Most of the smart home companies in China are developed from building intercom products. The definition of smart homes is: using residential houses as a platform, using integrated wiring technology, network communication technology, and smart home-system design solutions. , automatic control technology, audio and video technology will integrate the facilities related to home life, and build an efficient management system for residential facilities and family schedule affairs. With the gradual entry of smart homes into ordinary families, the development of the smart home is more diverse and can be roughly classified. The following four stages.

The first is mainly based on coaxial lines, two-core line for home networking, lighting, curtain control and a small amount of security and other functions. The second stage is based on RS-485 line, part of the backbone IP technology for networking, to achieve video intercom, security and other functions. The third generation realized the centralized control of home intelligence and controlled the generation of mainframes. Business includes security, control, metering and other services. The last stage is the smart home in the Internet of Things era. It is mainly based on information-sensing equipment. It connects servers and the Internet according to agreed protocols for information exchange and communication to achieve intelligent identification, positioning, traceability, and monitoring. Management, it can be said, smart home can be seen as an important application of the Internet of Things.

From the perspective of application development, China's smart home is still in its third phase. The main problems are the lack of standardized and unified industry standards; the core technology of the industry needs to be broken; the application model needs to be innovated, and the product stability and intelligence need to be further improved; the industrial chain is incomplete and there is no perfect social cooperation system; Industrial cooperation is difficult and marketing efforts are insufficient. The above brief introduction of the current status of the smart home industry can serve as a breakthrough for our production enterprises to control the right to speak in the entire industry chain.

Smart home technology classification:

The technologies currently used in smart homes are mainly divided into three major technologies:

Centralized cabling technology: It is necessary to re-arrange additional weak current control lines to achieve control of home appliances or lights. Previously it was mainly used for intelligent control of buildings. Because of re-wiring, the signal is most stable, and it is more suitable for large areas such as building and community intelligence. The control is now being partially applied to the intelligent villas, but the general setup and installation are more complicated, the construction cost is higher, and the construction period is longer. It is only applicable to newly renovated users. For example: ABBI-BUS technology, typical manufacturers: ABB, Germany Morton and so on.

HomeRF technology: no need to re-wire, use point-to-point radio frequency technology to achieve control of home appliances and lighting, installation and installation are more convenient, mainly used to achieve control of certain electrical appliances or lighting, but the system function is weak The control method is relatively single, and it is vulnerable to interference from the surrounding wireless equipment environment and obstructions; it is suitable for newly renovated households and renovated households, and typical manufacturers such as Bochuang.

X10 Power Carrier: No need for re-wiring, the main use of the existing power line within the home to transfer control signals to achieve the control and management of home appliances and lighting, installation settings are relatively simple, many devices are plug and play, can be freely selected With products, and can continue to intelligent upgrade, the function is relatively strong and practical, affordable, more suitable for popular consumption, technology is very mature, has a history of about 25 years, and now the United States has nearly 13 million home users, applicable to the new Decoration households and renovated households are relatively smart, safe and environmentally friendly smart home technologies.

To tap into potential products and services Any product in any industry is inseparable from the end user-service provider-manufacturer's industrial chain, as is the smart home industry. How to make this industry chain a very virtuous cycle, it is very important. Just like the metabolism of the human body, if something goes wrong, people will get sick and the healthy development of the smart home industry will be the same. Therefore, there is a good product manufacturing company that has the right to speak. Smart homes, as the name implies, are certainly an industry based on intelligent technology. At present, the intelligent technology most widely used in the security industry is intelligent video analysis. It is based on computer vision technology to simultaneously analyze the video image content of multiple monitoring scenes and automatically screen alarm information.

This technology can simplify the operation of security products. Complex products are certainly not smart. Fooling may be the goal of intelligence. Smart homes will allow users to manage home devices simply and conveniently. For example, home devices can be controlled through home touch screens, wireless remote controls, telephones, the Internet, or voice recognition. Scene operations can also be performed to create linkage between multiple devices. The various devices in the smart home can communicate with each other and can operate interactively according to different states without the need of user command, thereby maximizing the efficiency, convenience, comfort, and safety for the user. Smart home products are based on the research and development of smart modules. Individuals believe that it is the key to increasing the core competitiveness of products in the industry chain, and it can also change the outside world's misconception that the entire security industry lacks core technologies.

Product centering became a creed for widespread dissemination by Chinese manufacturing companies. However, with the development and prosperity of the market economy, customers began to dominate the market, that is, customer needs and changes are reshaping the business model of corporate marketing and changing the structure of the company. The sales of smart homes are based on product-based personalized services. Personalized services are "customer-centric." What is "customer-centric"? There is a popular saying: The customer is God. The starting point of this view is consumer demand, centered on the requirements of the buyer (customer group). In plain language, it is "to give him what he wants." Therefore, smart home manufacturers first consider "what the user needs." For example, Hikvision, a well-known enterprise in the security industry, has a slogan: It needs to move.

The influence of foreign brands on the brand's ups and downs, is the epitome of the rise and fall of the industry! In the previous state of smart homes in China, we must also face up to the reality that we are still in a state of incomplete maturity. Although there are developments in the upstream and downstream industrial chains, they are not completely saturated. Although it has been developed in China for more than a decade, its popularity is not as good as that of consumer products. At least people have more or less knowledge, and smart homes are unfamiliar to most people. At the same time, most smart home manufacturers now want to make a complete smart home system. Due to the limited technical level of integrators, the integration between brands and brands has become a problem. In addition, the current smart home products are relatively complex in terms of installation methods and usage methods. There is no unified industry standard, and there is also a direct relationship with the absence of major corporate brands. Therefore, the immature market requires large companies and strong brands to guide and publicize, increase the popularity of smart homes, and the formation effect of brand-building enterprises is also one of the ways to expand the discourse power of production companies in the industrial chain.

First of all, all things are people's things in the final analysis. Therefore, to solve the problem of establishing a brand, the company's helm must establish brand awareness. Learn to sell value to sell value, from selling price to selling value, and from operating the market to operating customers. Second, change the perception of mistakes. For example, brand positioning is mixed with market segmentation, brand positioning is regarded as product differentiation, brand positioning is misunderstood as competitive advantage, brand positioning is used as slogan, and brand positioning is considered as corporate value, or is equivalent to corporate culture. The final step is to develop a brand marketing strategy. In brand building, after the company's brand has accumulated a certain degree of popularity, it must establish a brand preference, and then establish a loyal cooperative relationship, this is the brand marketing strategy.

In everyday life, consumers’ perceptions of a brand are usually through a process in which “I’ve heard I know I’ve used it before I buy it and recommend a friend to buy it”. Brand marketing for smart home manufacturers is Let more and more Party A change the brand from "I know" to "I have to buy." For example, in the smart home industry in China, there are many ways to compete for the market through strategic cooperation in real estate. Strategic cooperation in real estate is a powerful form of cross-border cooperation. Real estate developers select products, such as suppliers’ brand advantages, qualification surveys, product selection, factory strength inspections, and bidding comparisons, to optimize product stability. Appearance is fine, the price is right, the manufacturing strength is strong, and the good reputation of the service company as its product supplier. This strategic cooperation has effectively promoted resource sharing, reduced unnecessary trading links, saved procurement costs, guaranteed project quality to the maximum extent, established a unified image for real estate properties, and laid a stable foundation for the development of parts and components companies. Therefore, it can be said that it is a win-win way of cooperation and it is also an innovative way to solve the industry's drawbacks.