Zhejiang Ninghai polishing furniture gold business card beaded into a chain to create a headquarters economy

Zhongxin.com Ningbo, July 16 (Reporter Li Jialu) From the "outside the flowering wall in the wall" to the integration of the group, the "big chessboard" of Zhejiang Ninghai furniture industry is gradually connected in series to achieve the agglomeration effect of the headquarters brand. . On July 16, the honorary title of “China's Solid Wood Furniture Craftsmanship” and “China East China Solid Wood Furniture Headquarters Base” was officially settled in Ninghai County, Ningbo City, Zhejiang Province, and China Ninghai Furniture Industry Headquarters Project will also set sail. , blowing the "assembly number" of the furniture headquarters economy.

Ninghai has been a skilled craftsman since ancient times. It is a famous "hometown of five craftsmen" and also has the reputation of "the hometown of solid wood furniture" in China. According to statistics, Ninghai people have established more than 3,000 large-scale enterprises in the field, employing more than 100,000 people, with annual sales of about 100 billion yuan, and only 10 national brands in the traditional solid wood furniture field.

However, combing the "home" of Ninghai furniture industry, we will find that this headquarters base has a strong industrial advantage as a support, but unfortunately, it is only "fragrance outside the wall", Ninghai furniture is like a scattered pearl, scattered in Throughout the country, only the beading chain can reshape the Ninghai furniture industry.

Nowadays, the two “national characters” titles in the field of solid wood furniture have settled in Ninghai, which has helped to make Ninghai furniture industry, which was originally a separate government and its own marketing, a “fist”. Wang Fujin, deputy head of Ninghai County, said that Ninghai is famous as one of the birthplaces of solid wood furniture in Jiangsu and Zhejiang, and has a place in the solid wood furniture industry in China. The “China East China Solid Wood Furniture Headquarters Base” and “Hometown of Chinese Solid Wood Furniture Craftsmen” have settled down. Ninghai is bound to inject new vitality into the flourishing development of Ninghai's furniture industry.

In order to re-polist the gold business card of the furniture industry, in recent years, Ninghai proposed the revitalization plan of the furniture industry, and implemented the “industry return home project” to attract foreign companies to return to entrepreneurship and actively transform the “Ninghai people's economy” into “Ninghai economy”.

The Ninghai Furniture Industry Headquarters Brand Experience Hall, which is owned by China Ninghai Furniture Industry Headquarters, came into being. It is a group move in the return to the tide. It will bring together Ninghai people who are starting a business in a foreign land, and move from "single-handed" to a group. the road.

Chen Huanmiao, president of China Ninghai Furniture Industry Alliance, said that at present, the Ninghai Furniture Industry Headquarters Brand Experience Hall has been opened. The experience hall has gathered a lot of Ninghai furniture manufacturers, using the factory direct docking market model, cutting all intermediate links, Achieve two-thirds cheaper than other hypermarkets. At the same time, consumers can look offline and compare online. The new business model not only makes the furniture industry completely bid farewell to the era of profiteering, but also reshapes the furniture industry.

In fact, the opening of the brand experience pavilion is only “Xiaohe’s sharp point”. It is reported that the China Ninghai Furniture Industry Headquarters project, which is called “the largest solid wood furniture distribution center in East China”, will officially set sail. The project will be furnished with furniture. With the industry as the core, it will build a large platform for providing matching services for furniture enterprises, design enterprises and creative talents, and build a headquarters base for Ninghai furniture industry in the country.

Wang Fujin, deputy head of Ninghai County, said that Ninghai will further integrate and upgrade existing industrial resources, extend the industrial chain, and continuously improve the industrial scale and high-end level of solid wood furniture, and take this opportunity to make Ninghai a domestic and international first-class. Solid wood furniture manufacturing base. (Finish)

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