Xue Yumei: "The Wonderful Woman" in China's Waterproof and Anticorrosion Industry

[New Business Weekly, Today's News] A person who is not afraid of death, there is nothing that can hardly beat her. Xue Yumei has been honored as 'The Wonder Woman' by the industry's tenacious style and fortitude. She is the 'big sister' of the business community in Ningxia, and is also the 'hero hero' of China's waterproof anti-corrosion industry.

On August 12, 2014, Ningxia Shuangyu Waterproof and Anticorrosion Material Group produced a new type of environmentally friendly waterproof paint for quick-setting rubber asphalt, which was formally used in a 100,000 square meter basement waterproofing project in a community in Ningxia. The project developer, project general contractor and supervision unit And media reporters visited the construction site to witness the spraying process.

It is understood that there are only five production and construction companies that have mastered the technology, of which only Ningxia Shuangyu is located in the northwest, southwest, and north China, and the other four are concentrated in the Yangtze River Delta region and the three provinces of East China, spraying quick-setting rubber asphalt waterproof coatings. It is one of China's top 10 new environmental protection waterproof materials. Ningxia Shuangyu has mastered three core technologies in this field, marking that Shuangyu Waterproof Group is at the forefront of research, production and construction of new waterproof material products. .

Shuangyu, a leading enterprise of waterproof and anticorrosion in the northwest, once again stood in the industry's focus with a brand-new attitude. As the chairman of a private enterprise and chairman of the Ningxia Building Waterproofing Association, Xue Yumei - this graceful graceful and polite Hebei's 'Women', a resolute, all-powerful businesswomen's wristband, was once again mentioned in the business community of Ningxia.

There is a lot of unseen stories behind such an "unusual woman". So the reporter interviewed the strong woman who once won the title of “Top Ten Outstanding Female Entrepreneurs in Ningxia” with all sorts of expectations...

Get away from home and seek gorgeous turns in Ningxia

At first sight, Xue Yumei gave people the impression that he had a firm vision and that there was an irresistible force between her gestures; she was cheerful and optimistic, and humbly talked about the open-mindedness and truthfulness of her temperament.

A cup of savory fragrance, faint thoughts, thirty years of melting in the wind and rain in that smile ... ... Behind a series of brilliant achievements, is a lively example of Xue Yumei's hard work.

In April 1974, Xue Yumei was born in Chenzhou, Hebei.

When she was just 20 years old, she operated a studio in her hometown in Hebei province and engaged in her favorite photography and video work. She photographed tourists and newlyweds in the Baiyangdian area. Her husband, Wang Yugang, raised money to purchase a large truck to run long-distance transportation. Although the husband and wife worked hard, a small family of three had a good time.

In 1999, when the country implemented the strategy of developing the western region, Xue Yumei, 26 years old, felt that she had commercial opportunities and abandoned the studio for five years. With a savings of 100,000 yuan, she went to Ningxia with her husband.

Through investigations, when she discovered that the building waterproof material industry was still a blank in Ningxia, and when people used waterproofing and used the most primitive cow felt, Xue Yumei’s idea of ​​building a waterproof material was born. 'Originally, the waterproof material market in the northwest is so wide that if you bring your hometown product here, you must have a good market. 'Xue Yumei told reporters.

In the early days of business, you will lose a good deal of money within half a year.

At first, Xue Yumei rented an abandoned school as a factory in Lingwu Majiatan. The name 'Shuangyu' brought with it the most advanced building waterproof material production technology in Hebei, and built the first building waterproof material production in Ningxia. The company has realized the magnificent turn from photographers to entrepreneurs, and has since started the entrepreneurial journey of the road.

In the early days of construction, all kinds of hardships and difficulties followed. Since Ningxia people at the time had a low level of awareness of new types of waterproof materials, many people still could not accept this new type of product. Sales of products became the biggest problem, and Xue Yumei faced difficulties. From the selection of site, building of factories, purchase of equipment, installation, qualifications, recruitment of workers, training, raw materials, tube production, product, sales and other processes, are inseparable from her.

Xue Yumei told reporters: 'Think about that time, it was really difficult. Every day, 24 hours a day, our husband and wife worked hard for Shuang Yu. As a foreigner, there is no personal relationship in Yinchuan. We only ask for people everywhere. '

In this way, the original "Shuangyu", which was only available for large enterprises, had lost a good job in the first half of the year. Both husband and wife once cried.

Recruiting several easy site, 'shuangyu' step by step

'There is no escape route, only to go forward. 'In this way, Xue Yumei's husband and wife rented a facade in Helan County, combining wholesale and retail. Through their unremitting efforts, the product finally opened its market in Ningxia, not only turning losses into profits, but also making a net profit of 7 million yuan at the end of the year. , Amoy to Xue Yumei since the first pot of gold.

With the continuous expansion of the company's scale, the company moved from Helan County to Huaxi Village. This time, Xue Yumei did not rent another person's facade. Due to a certain amount of capital accumulation, she purchased 27 acres of land and built a factory that truly belongs to herself.

Xue Yumei has always been decisive and decisive. As a leader, his outstanding ability is evident in his daily business management. She is quick-thinking, and she has created one brilliant after another with her professionalism and details.

In order to expand the scale of the company's development, Xue Yumei purchased another 60 mu of land in the Nuanquan Industrial Zone in Helan County in 2011. He invested more than 50 million yuan to build a modern, standard factory building and office building with a larger scale and more advanced equipment. The business has reached a certain high point at this time.

Ningxia Shuangyu Company, which she founded, has now become the top 20 waterproof material production in the country, and is also the top 50 in SMEs in Ningxia. The four categories and 21 varieties produced by the company basically include all waterproof materials. Her company not only solved the employment of more than 400 people, but also radiated more than 1,000 people engaged in water and corrosion-resistant industries. The development of an enterprise, whether it is a hardware facility construction or a corporate culture, is a first-class institution in the northwest and the nation's leading, and it can completely compete with the waterproof material manufacturers in Beijing, Jiangsu, and Henan provinces.

Five hours after the craniotomy

Xue Yumei’s body is deteriorating due to years of overloaded work. Vascular compression of the nerves caused by high blood pressure often causes her headache to split. In order not to delay her work, she has been insisting that she sometimes even eat more than 10 tablets of painkillers.

The illness did not compromise because of her struggle, and finally she fell ill. After undergoing a craniotomy in Beijing, she was able to replenish herself with all her high-nutrition foods in order to allow the body to recover quickly. For only a few days after the operation, she insisted on leaving the hospital regardless of her family's advice and the doctor’s suggestion to let her rest for two months. 'The company has so many things waiting for me to deal with it. I can't lie here! 'Recalling the scene at that time, Xue Yumei said with a smile. Soon, she was put into the work again and everything was handled in an orderly manner.

In the eyes of colleagues and group president Wu Zhongxiao, Xue Yumei is a person who is dedicated to her career and is especially hard-working. Regardless of whether she is cold or hot, she frequently travels long distances by car, runs projects, and cooperates. Also happy. 'A person who is not afraid of death, there is nothing that can hardly beat her. '

In front of the staff, Qian Yu's Xue Yumei did not have a bit of leadership and was always cheerful. Everyone liked to call her big sister. Regardless of the employee’s family’s misfortune, she would send condolences at the first time. Some employees’ families were difficult. She often gave away her clothes and even some employees lost money because of negligence. She would do it. Appropriate compensation. Thanks to her closeness, she always stays with her and follows her closely.

In Ningxia 15 years, 'home' is her everything

Over the years, Xue Yumei has devoted all his efforts to his career. Because she is usually too busy, she rarely spends time with her family, let alone taking care of her children. When her daughter was in her first year of primary school, she could only reluctantly send her to boarding school and see it once a week. Speaking of this, Xue Yumei said that she feels that she owes too much to her daughter.

Xue Yumei in her life had a particularly good attitude and was very optimistic. She would never affect her feelings because of some external reasons. Her employees rarely saw her when she was frowning.

She has a wide range of hobbies, likes traveling, photography, adventure, and playing challenging games. She is facing each day with a positive and optimistic attitude.

After 15 years in Ningxia, Xue Yumei never felt that she was alone. The original family workshop had developed into a first-class waterproof material production and sales company in the northwest, and more importantly, there were more than 100 employees who stuck with her. At home, she does not feel lonely.

Recalling these years of entrepreneurial experience, Xue Yumei sums it up with 'sincere treatment'. Xue Yumei and Wang Yugang, who have now enjoyed good days in Yinchuan, not only led the establishment of the Ningxia Building Waterproofing Association, but also joined the Hebei Chamber of Commerce in Ningxia. She said that there are currently 330,000 people in the Hebei township of Ningxia, and there are more than 200 vehicles in Hebei's large trucks on Qingyin Expressway, Yinchuan, Xiadao. This is a very large foreign group, only the current Hebei Chamber of Commerce in Ningxia. Members can drive Ningxia's output value of 8.5 billion annually. Being able to work with so many fellows in Ningxia to become rich in Ningxia, she felt that this life would not be lonely.

Well-known entrepreneurs, but also ordinary volunteers

Xue Yumei said: 'Since drinking water is a source of ideas and enrichment and progress, the accumulation of wealth in the enterprise comes from society, and we should give back to the society without turning back to justice. 'If the company develops to a certain extent, it must shoulder its social responsibilities. She has placed her responsibilities on her shoulders. She has funded several impoverished children all year round, and some children have already gone to college.

On the first day of the college entrance examination in 2003, Xue Yumei appeared in the team of caring volunteers. In the morning, she and her staff arrived at the test centers in Yinchuan Yizhong and Yinchuan Liuzhong. Careful Xue Yumei thought that on such a hot day, the children not only needed water, but some children may have forgotten to bring a pen, a ruler, and an eraser. So she asked the employees to prepare 60 mineral waters and more than 60 sets of stationery. And more than 600 small coolers are provided free to candidates and parents. Seeing parents working hard in the scorching sun, she asked the staff to move back and put dozens of small chairs under the love shelters for parents to rest.

After the earthquake in Wenchuan, Sichuan Province in 2008, and the earthquake in Yushu, Qinghai Province in 2010, Xue Yumei actively donated 120,000 yuan. In 2012, she sent down jackets to 30 children from Xiaolong Hope Primary School in Beibao Town, Xixia District, Yinchuan City. In 2013, it was Yinchuan Special Education School invested more than 30,000 yuan to purchase sporting goods...

After becoming rich and not forgetting to return to society, Xue Yumei has always practiced the values ​​of a conscience entrepreneur with practical actions. She said: 'Whereever there is a disaster and where there are difficulties, I will try my best to lend a helping hand to donate money and goods. Connect with those who need the most help. '