Waterborne exterior paint market arrival of the Nuggets era

Business News April 22th In the country, with the improvement of the quality of waterborne exterior paint products, the strengthening of energy conservation and environmental protection, the support of government policies, and the improvement of people’s environmental awareness, waterborne exterior wall coatings have become a major market segment for coatings. Gold Mine, the exterior paint for skyscrapers pointed out that the Nuggets era of waterborne exterior coatings has come.

Those who are fortunate enough to visit the World Expo will find that most of the venues are decorated with colorful exterior paints, and Li Baoyin, an exterior paints engineer from Skyscraper, pointed out that if visitors carefully understand, in fact, the exterior paints not only make the venues have their own characteristics. The decorative effect, its environmental performance has been greatly improved, non-toxic and tasteless, compared with the previous exterior paint, basically reached the "zero emission, zero emissions, zero pollution" degree. Li Baoyin engineers pointed out that this is a water-based exterior wall coating. For a long time to come, water-based exterior wall coatings will become the mainstream architectural exterior wall, and will also become a major gold deposit in the paint segment market. The nugget era of waterborne exterior coatings Has arrived. This article was edited and compiled by the city hunters and reprinted from the City Hunting House. Com. Thank you for reprinting your reservation.

Difficulties in China's exterior paint market In fact, from the current stage, external wall coatings are far from the main building exterior decoration materials in China. Marble, glass curtain walls, and ceramic tiles still dominate the market. Exterior wall paints only account for 10 or so. Wall paint occupies a smaller proportion. The formation of this situation is related to the history of exterior paints on the one hand and the concept of the Chinese people on the other hand:

1, exterior paint history:

In the early 1980s, Japan’s coating technology was first introduced into China’s coastal areas. However, the ban on external wall coatings issued in some areas in the early years was mainly due to the low quality of some domestic paints and the fading in 2-3 years. Peeling, peeling, chalking and other phenomena, and the production effect of some brand-name and counterfeit paints produced by some workshop factories is terrible, which has seriously affected the decorative effect of the external walls. It has long been formed that the paint is a kind of low-grade decorations and is not suitable for external applications. Wall high-end decoration requires consumerism.

At the same time, the "unspoken rules" of project bidding, evil tigers and enemy land snakes, local small brands expelled from the country's major brands, brand-named overcoming genuine, inferior paint to replace the high-quality paint abnormal phenomenon. All these serious damage to the image of exterior paints has led many people to use exterior paint as a synonym for low-grade inferior products. This has also greatly damaged the healthy development of the entire exterior paint market.

Since the 1990s, after well-planned foreign companies, many well-known companies have brought technology, capital, and management experience to China to open up the market, in order to grab a larger market share before the domestic enterprises, these have condensed and concentrated capital The arrival of China has formed a huge impact on the domestic market. To a great extent, the original competitive landscape and situation have changed, and enormous pressure has been exerted on domestic companies that are still undergoing capital accumulation. At this time, some far-sighted companies such as skyscrapers and exterior wall coatings began to gradually exert their efforts to develop better quality, suitable for China's domestic and more market-competitive exterior wall coatings before facing the tremendous pressure brought by foreign companies. Afterwards, with the vigorous development of the domestic construction industry, the development of exterior coatings has entered a fast track, and the exterior paint market has also entered a new pattern.

2. The concept of people in the country:

In the traditional concept of the Chinese people, the external wall of the building is a one-time investment and is permanently used. When the building is not overhauled, the external wall decoration will not be specially repaired. Therefore, it is natural to extend the requirements for exterior wall decoration materials to be as firm and durable as possible. This is an important background for rigid decorative materials such as tiling, mosaic curtain wall panels, and marbles that have dominated the Chinese building since the outer walls began to focus on exterior wall decoration. However, contrary to the wishes, the incidents of tile falling and wounding continue to prove that marble and other materials have reached the end of life, and the cost of renovation and construction has made it difficult for homeowners to accept.

On the other hand, people in China have insufficient understanding of the drawbacks of rigid decorative materials such as ceramic tiles, marble, and curtain walls, especially environmental protection.

Tile production consumes large amounts of energy and consumes a lot of land resources; the exploitation of marble destroys the ecological environment, and there are also radiation, color and reflective pollution; there is light pollution in the glass curtain wall. With the deepening of national environmental protection propaganda and the continuous improvement of environmental awareness among Chinese people, the people of China have become increasingly aware of the environmental protection defects of rigid exterior wall decoration materials. The rigid exterior wall decoration materials have been rejected by the market in terms of ecological concepts.

“10” is a dilemma, and it is also an opportunity for market application rate of exterior wall paint 10, which is a dilemma and an opportunity for the development of exterior paint industry, especially for water-based exterior wall coatings.

In recent years, we can find that the concept of environmental protection of the Chinese people continues to strengthen, pay more attention to water-based exterior wall coatings, and water-based exterior wall paints also live up to expectations, regardless of the decorative, brushing effect, color durability, weather resistance and other traditional external walls The rapid development of paint characteristics has also made significant progress in environmental protection performance. Taking skyscraper exterior wall paint as an example, its series of products have also passed the ISO14001 environmental management system certification and China's environmental labeling products, and are truly dual green products. It will not cause any harm to people and the environment.

High-efficiency energy-saving and environmental protection features have enabled the promotion of water-based exterior wall coatings to be supported by the government. According to the “Opinions on Strengthening the Production and Application Management of Architectural Coatings” of the Ministry of Construction of the People's Republic of China, it is stipulated in the document that the use of external wall decoration materials with large energy consumption, poor safety, and environmental pollution shall be gradually restricted, and high-performance external wall coatings shall be preferentially used. Promote the application of architectural coatings in residential and industrial buildings, public buildings and structures, and other renovation projects, and formulate policies and measures to eliminate backward products and promote the use of high-performance and environmentally-friendly architectural coatings.

According to reports, the application rate of exterior paints is on the rise. By 2009, the annual output of Chinese architectural coatings will reach 2,616.7 thousand tons, which is 101 more than the 1.3 million tons in 1999; by 2015, it will be the 11th Five-Year Plan. The ''project anticipates that the annual output of architectural coatings in the country will reach 3 million tons, which is 1.66 times that of 2005, and the application rate for exterior wall decoration is greater than 60. In addition, in the latest national "''''''''s 12th five years'''' plan, we have confirmed that we will focus on the promotion of energy-efficient and energy-saving technology products, focusing on ''''energy conservation and environmental protection''''. The government also hopes that high-performance exterior wall coatings will replace exterior wall decoration materials that consume large amounts of energy, pollute the environment and have poor safety, and reduce construction costs. Environmentally-friendly water-based exterior paints are bound to receive the greatest attention and support from the policy.

For World Coatings, the annual growth rate of exterior paint is 7, which is much higher than the average growth rate of paint industry 5. Also, from a regional point of view, in developed countries such as Europe and the United States, the exterior walls of buildings are decorated with high-grade paints, which has accounted for 90. Thailand's exterior wall paints and decoration have also accounted for 50 of its total market for decoration and decoration. The current annual growth rate of the Chinese mainland market is about 15, and the use of exterior paints for architectural decoration has also been accepted by more and more localities. Local governments in Beijing, Shanghai, and Jiangsu have more clearly stipulated that high-rise buildings must use exterior paint. Renovation.

In general, high-quality, low-pollution, pollution-free water-based exterior wall coatings will be the mainstream of exterior wall decoration materials. From market demand to government policy support, waterborne exterior wall coatings will become the Nuggets in the paint market segment. industry. At that time, there will be phenomena of contending among companies such as skyscrapers and exterior wall paints, and consumers will become the ultimate beneficiaries.