The lack of supporting facilities in the Huazhong Furniture Industrial Park

Last week, I reported the relevant situation of Huazhong Furniture Industrial Park, and introduced four major furniture industrial parks around Wuhan: Huangpu Hankou North Jinma Kaixuan Furniture CBD, Hong'an Rongyuan Home Industrial Park, Hanchuan Jingucheng Furniture Industry The park and the Huazhong Furniture Industrial Park in Qianjiang City reported last week. The distance between the four furniture industry parks is no more than 200 kilometers. Such intensive investment in the industry has caused widespread public debate. The crazy furniture industry park reporter inquired about the relevant information and learned that among the four industrial parks, except for the earlier opening of the Huanghua Hankou North Golden Horse Kaixuan Furniture CBD project, the total investment amount is low, at 5.2 billion yuan, the other three industrial parks. The total investment amount is higher than one: Hongan Rongyuan Home Furnishing Industrial Park has more than 20 billion yuan, Hanchuan Jingucheng Furniture Industrial Park has more than 27.6 billion yuan, and Qianjiang Huazhong Furniture Industrial Park is more than 30 billion yuan. The total investment of these four industrial parks exceeds 80 billion yuan. In Wuhan, including the surrounding cities, there are many similar small and medium-sized furniture industrial parks. Although the investment amount is not so large, it is not small. According to the data of the Furniture Industry Association, by 2011, the industrial output value of Hubei furniture industry was only 15 billion yuan, and the sales of furniture in the province was about 40 billion yuan, even though the two sets of figures grew at a rapid rate of 20% per year. It will be a long process for these industrial parks to recover their investment. Although many industrial park projects seem to have support from government departments at all levels (renovation renderings), the project investment subjects are still businessmen, and the profit-seeking behavior of businessmen is unquestionable. However, if Chinese investment habits are not seen in the short term, In return to the investment, investors will withdraw from the market in the near future, and only a bunch of worthless scraps of iron and iron and the sighs of the enterprises in the park will be left behind. When this happens, the “economic crisis” in the region is inevitable. There have been media reports on the business chaos, and 30 major brands such as Dongguan Jiajule, Yuanzong, Yangchen and Yintong have entered the Huazhong Furniture Industrial Park. The admission agreement was signed on June 9. According to the report, Jiajule Cabinet Co., Ltd. of Dongguan Dalingshan has decided to join Huazhong Furniture Industrial Park after investigating 7 places in the country. It plans to invest 1 billion yuan to build a large platform for Qianjiang Kitchenware Base. Yuanzong, Yangchen and Yintong Furniture Co., which have an annual output value of more than 1.5 billion yuan, plan to invest 500 million yuan each and establish 500-mu industrial bases in Huazhong Furniture Industrial Park. When a reporter called the furniture company to understand the situation, the answer was astounding. "There is no agreement, we are only investigating in the past." Li Xiangyang, chairman of Dongguan Jiajule Cabinet Co., Ltd. said that the Huazhong Furniture Industry Park was only a field trip and there is no investment plan yet. Ren Weiling, general manager of Dongguan Yuanzong Furniture Co., Ltd. also said that he is currently investing only in a furniture industrial park in Wuhan, and the Huazhong Furniture Industrial Park in Qianjiang has not signed up. In fact, in the earlier reports of the local media in Hubei, it was mentioned that 63 furniture enterprises under the Dongguan Foreign Trade Enterprise Association were stationed in the Huazhong Furniture Industrial Park. Chen Yaoshen, secretary general of the Dongguan Foreign Trade Enterprise Association, also denied this. He revealed that the Huazhong Furniture Industry Park had previously sought cooperation with the association, but eventually the two sides did not reach an agreement. Then, since there is no signing, why is the news that Dongguan furniture enterprises have signed up to settle in? The person in charge of the Huazhong Furniture Industry Park said that 30 large-scale brand enterprises have settled in the Huazhong Furniture Industry Park “just interested”. He said that the park has indeed established the Dongguan Furniture Park, which mainly attracts Hubei-based entrepreneurs who have set up furniture enterprises in Dongguan to return to their hometowns. Therefore, this incident reflects the irritable mood of the investors in the industrial park from one aspect.

The positioning in the industrial transfer needs to be determined. From the perspective of domestic furniture distribution, the Chinese furniture industry has been operating for more than 10 years. At present, it has formed four distribution centers: First, the distribution center of Guangdong Shunde, the products radiate across the country, facing the mid-to-high-end market. Such as Lecong total area of ​​3 million square meters, annual sales of 30 billion yuan, 70% of exports; Second, Sichuan Chengdu distribution center, products radiating small and medium-sized cities in the western region, facing the low-end market, such as Wuhou total area of ​​1 million square meters The annual sales of 6 billion yuan. The third is the Jiangsu Yukou Distribution Center. The products are distributed to small and medium-sized cities in Shanghai, Jiangxi, Zhejiang, Jiangsu, Anhui and Shandong. The market is oriented to the low-end market. The total area of ​​the port is 1.2 million square meters, with an annual sales of 8 billion yuan. The fourth is Beijing Xianghe. The distribution center radiates three provinces, Beijing-Tianjin-Hebei, Mengjin and other places, facing the low-end market. The total area of ​​Xianghe is 1.2 million square meters and the annual sales are 6 billion yuan. Nowadays, the sudden emergence of the Hubei region has caused concern. Due to the financial crisis and the exchange rate between the renminbi and the US dollar, traditional furniture manufacturers in the coastal areas have been thrilled, and while exports have fallen sharply, profits have also shrunk dramatically, coupled with rising human resource costs in coastal areas. The transfer of production bases and target markets in the industry is an urgent task. Ye Qing, deputy director of the Hubei Provincial Bureau of Statistics and advisory committee member of the Hubei Provincial Government, said that with the “1+8” urban circle two-type social support reform, the furniture industry cluster gradually formed in Wuhan and surrounding areas will be concerned, plus the country. The policy of the rise of Central China and the traffic advantages of the nine provinces in Wuhan, Wuhan should play an important role in the process of undertaking industrial transfer. However, he also said that the furniture industry in Hubei is affected by various factors, and it still cannot form an industrial economy scale that matches the central location advantage and the resource advantage of Wuhan. The furniture trade circulation is stronger than the processing and manufacturing, and most of the products come from Guangdong. Sichuan, Hebei and other furniture bases. The effect of “manufacturing priority” in the initial stage of economic development in Hubei has not been released. The Jingzhou area, which originally had a certain industrial base, failed to form an economic scale. The furniture industry in Wuhan has not been able to grow under the environment created by state-owned enterprises. Around Hubei, more and more places have begun to take the abacus to undertake industrial transfer. According to incomplete statistics, in recent years, furniture industry parks in Guangdong, Zhejiang, Jiangsu, Jiangxi, Hebei, Sichuan, Liaoning, Yunnan, and Shaanxi have risen: Hebei Xianghe Jianyao International Furniture Materials City, with a total area of ​​1,500 projects. Mu, total investment of more than 5 billion yuan; Sichuan Chengdu to build a global furniture and building materials CBD, with a total investment of more than 10 billion yuan; Xi'an built a 7 square kilometers of Northwest Furniture Industrial Park ... so Wuhan can be in the process of furniture industry transfer To play an important role, you should also make a big question mark. Imperfect industrial support is a serious injury. Although the furniture industry in Hubei has launched the slogan of “accommodating industrial transfer”, major projects have also sprung up. However, after visiting some industrial parks, the reporter found that many furniture owners coming from the coast complained that the industrial parks were incomplete. Hankou North China Furniture CBD is one of the furniture industrial parks that proposed to undertake the transfer of Guangdong furniture industry earlier. During the visit, the reporter found that the large-scale stores here are quite large. Introduced in the project brochure to create a “front shop and back factory” model to create the largest furniture wholesale center in Central China. According to the plan, the total construction area of ​​the furniture CBD is 3 million square meters, and it is necessary to build a complete industrial chain layout integrating “production, sales, training, research and development, expo, and service”. However, it is understood that many projects in the current furniture CBD have not yet been completed, and commercial facilities are not perfect. A person from the furniture industry in Dongguan, Guangdong, told reporters that the company has settled here, but the production and logistics of the products still have to rely on Dongguan, which is just a display platform for products. He admits that choosing here is just a matter of the value of real estate investment here. Another Dongguan furniture owner said that it is necessary to build a perfect furniture industry chain, which is still not possible. He told reporters that in Shenzhen, every part of the factory production is complete, such as hardware, fabrics, sponges, etc., there are a number of fixed supply companies. In Wuhan, the gap between the quality and style of raw materials and Dongguan is still very obvious. The boss also said that if Wuhan really wants to undertake the transfer of the furniture industry, there will be a lot of competition, because many cities in the central region are playing this card. Therefore, in addition to good policies, a sound supporting industrial chain is very important. Otherwise, in this industry transfer process, Wuhan will not account for any cheap. Some insiders are worried that these industrial park investors who have shouted to undertake the great transfer of China's furniture industry and have a sense of responsibility on the surface have enough sincerity to develop the industry. The most fear is the banner of the "Furniture Industry Park". And the policy of getting the discount. Whether such repeated construction and homogenization competition is a waste of resources is worth verifying. According to entrepreneurs who have invested in the Mainland, although there is a comparative advantage in labor costs in the Mainland, the investment in the Mainland has gained the cost advantage of labor and land, but the cost of other aspects has increased, such as logistics costs caused by imperfect industrial support. Increase, management difficulty will also increase. In addition, the labor costs in the Mainland are also rising, and the minimum wage is not much different from the coast. According to industry experts, many furniture companies in Dongguan are selling to the whole country. Domestic sales are playing an increasingly important role in the sales strategy of enterprises. However, in the choice of domestic sales methods, the logistics bases with good industrial conditions in the Mainland can be considered. However, based on industrial support and other reasons, especially in this year's difficult situation of the furniture industry, the transfer of factories or the construction of production bases will also be cautious. This is also a test for the industrial park in the central region.

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