The application of hardware tools is widely defined and the development focuses on promoting industrial upgrading.
2024-01-24 23:08:10
Recently, the demand for hardware tools in China is getting bigger and bigger, and the manual tools for hardware tools are also widely used in various industries. For example, the rapid increase in car ownership in the past two years has made the automotive aftermarket, especially the car weixiu market, heating up. The data shows that in terms of China's car ownership, it has exceeded 35 million, of which private cars have exceeded 18 million, and new cars accounted for 60% in the last four years. Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the internationally accepted saying, the profit generated by the aftermarket is compared with the relative pre-market, the ratio is about 7:3. In the entire automotive industry chain, the post-market profits will be at least double that of the previous market. From the perspective of sales profit, 50% to 60% of the profits in the mature foreign auto market are generated in the service sector. China's automotive after-sales service market will be a geometric blowout. According to the inference, the market size in 2011 will reach more than 350 billion yuan. The global demand for hand tools will also increase greatly. The demand for hand tools in some developed countries will increase by more than 10% per year. Luo Baihui, head of the International Association of Hardware and Plastics Industry Suppliers, said that in the face of fast-growing markets, China's hardware industry must seize opportunities, clarify development priorities, and promote industrial restructuring and upgrading. Strengthening independent innovation, especially technological innovation, lies in enhancing the enterprise itself. Strength; the two markets are combined, establishing channels, brand promotion and maintenance, doing a good job of internal and external efforts, and rapidly occupying or expanding market share in an increasingly fierce market competition and fast-growing market. 1. Defining development priorities, promoting the upgrading of industrial structure, developing power tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, and desktop tools, focusing on the development of high-end and exquisite combination tools, car-mounted tools, and kitchen appliances. Such products, accelerate the formation of multi-variety, multi-standard, serialized core technologies and products with independent intellectual property rights. 2. Combination of production, study and research, and enhancement of independent innovation capability Accelerate the establishment of a technological innovation system that takes enterprises as the main body and combines production, study and research. During the 'Twelfth Five-Year' period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and scientific and technological achievements industrialization projects. 3. Establishing channels and brand promotion In the case of good products and guaranteed quality, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in the country, market promotion through agents, and media. There are many ways to promote cooperation, etc., which requires companies to work hard to find the right way. The other is after-sale protection. Many domestic and international after-sales services are not in place, or basically no after-sales service, which has become a major weakness of ours. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and doing good sales is also a top priority. 4. Both domestic sales and domestic sales, and the two markets. In the case of strengthening independent innovation and self-owned brands, the company actively participates in domestic and foreign sales, walking on two legs, and the two markets are simultaneously. At the same time of OEM production, accelerate the transformation and upgrading of the industry, improve quality, and create brand-name enterprises with independent brands and hardware tools, which will play an important role in promoting exports. The combination of the two markets will help the company's stable and sustainable development.
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