Paint market consumer groups present four new trends

Business News Agency April 21st The continuous development of the paint market is continuously improving. First, the golden years of Chinese exports are likely to become history, which will inevitably lead to crisis and transition in China's low-value-added, labor-intensive enterprises, and also to consumption in China. The advent of the era of fastened belts; and secondly, as the competitive landscape of the domestic paint market is changing, under the crisis, the international brands that had previously occupied the high-end market are now beginning to march toward the low end. In this context, what new trends will appear in the paint consumer groups in 2011? After researching and investigating the consumption of Chinese consumers, the following four major market opportunities can be attributed.

First, consumers have entered the era of full participation.

Today's consumers, regardless of whether they consume or not consume consumer products, must comment on them. Consumers are no longer in a passive position. They want to be able to talk to companies at any time, and they do not believe in authority. They also believe in intuition and word of mouth. This indicates that the era of production and marketing has become a reality. arrival.

Second, the rise of new healthy consumption.

Affected by melamine, H1N1, etc., consumers' concern for health has risen sharply, and preference is given to products that are natural and environmentally friendly. Coating companies establish a healthy and environmentally friendly coating brand image that will bring more market opportunities to products.

Third, there has been a trend of refined civilian life.

For the paint consumers at this stage, it is not necessary to buy high-end brand paint decorators to show their exquisite life, but to work hard to get the refined living space they want, such as a beautiful decoration and comfort. Home, as long as you are creative, everything is possible because its realization is known to everybody. Actually, for so-called brand names and unknown brands, it is advertisements that play much more, and the quality of the products is almost the same. Therefore, there is a new civilian coating in China. The consumer market, that is, the market where coatings products can satisfy middle-income consumers who are eager for fashion but at the same time meet their buying power, paint high-end brands will compete at high and low ends. To meet the tide of “all the people”, the world The top paint brands must adjust the corresponding market strategy and launch products that meet the next consumer market.

Fourth, the rise of fast-paced society and speed consumption.

The consumer society in China is in a fast-paced society. Pursuing efficiency and speed, and lack of sufficient patience are the new performances of consumers. Therefore, consumption of instant food, fast food restaurants, convenience stores, online shopping, shopping malls, and shopping cards is extremely high. Recognition.