New ware, consumer awareness plays a role
2022-12-06 12:05:08
The continuous development of sanitary ware, the development of the sanitary ware industry, and the fierce competition in the sanitary ware market have not only reshuffled or revamped the sanitary ware industry, but also caused a significant shift in consumer psychology, which has affected the development trend of the sanitary ware market in the future. This change has changed from "sensible consumption" to "reasonable consumption," and cost-effective products have become popular.
From "perceptual consumption" to "reasonable consumption"
With the intensification of competition in the sanitary ware industry, the prices of sanitary ware are constantly being transparent. In particular, after the baptism of the financial turmoil, the consumption of sanitary ware products has changed from “perceptual consumption†to “reasonable consumption†to become the most significant feature on the market.
According to the relevant responsible person in the industry, the original bathroom industry is a low-interest industry, in addition to the attention of the decoration, the rest of the time there is no concept of the bathroom, and this concern is once or twice a lifetime. However, with the intensified competition in the sanitary ware, the increase in promotional efforts, and the advancement of popular publicity such as CCTV on the sanitary ware, bathroom promotion information frequently appears in the eyes of consumers, making the information more symmetrical, and the consumer behavior becomes more and more. Be cautious and more rational.
Relevant person in charge of the industry said: “The green consumption advocated by us is precisely in line with the current rational consumption.†From this, we can also see that bathroom companies are actively guiding the return to rational consumption.
Cost-effective products become the mainstream consumer With the return of rational consumer spending, in 2009 the bathroom design style is also more focused on simplicity and practicality, improve product cost-effective to become the starting point for many enterprise product development, 3000-4000 yuan massage bathtub, 1000 - The RMB 2,000 bathroom cabinet has become a powerful competitive weapon in the market. The industry has also proposed to provide consumers with cost-effective bathroom products from "value for money" to "value for money."
Relevant person in charge of the industry also stated that consumers purchase the industry brands, not only staying on the purchase of products, but also tailor-made design solutions for each customer, to customers to solve the overall bathroom renovation program, to create a healthy, warm bathroom space, Let the bathroom get the same promotion and development.
From "perceptual consumption" to "reasonable consumption"
With the intensification of competition in the sanitary ware industry, the prices of sanitary ware are constantly being transparent. In particular, after the baptism of the financial turmoil, the consumption of sanitary ware products has changed from “perceptual consumption†to “reasonable consumption†to become the most significant feature on the market.
According to the relevant responsible person in the industry, the original bathroom industry is a low-interest industry, in addition to the attention of the decoration, the rest of the time there is no concept of the bathroom, and this concern is once or twice a lifetime. However, with the intensified competition in the sanitary ware, the increase in promotional efforts, and the advancement of popular publicity such as CCTV on the sanitary ware, bathroom promotion information frequently appears in the eyes of consumers, making the information more symmetrical, and the consumer behavior becomes more and more. Be cautious and more rational.
Relevant person in charge of the industry said: “The green consumption advocated by us is precisely in line with the current rational consumption.†From this, we can also see that bathroom companies are actively guiding the return to rational consumption.
Cost-effective products become the mainstream consumer With the return of rational consumer spending, in 2009 the bathroom design style is also more focused on simplicity and practicality, improve product cost-effective to become the starting point for many enterprise product development, 3000-4000 yuan massage bathtub, 1000 - The RMB 2,000 bathroom cabinet has become a powerful competitive weapon in the market. The industry has also proposed to provide consumers with cost-effective bathroom products from "value for money" to "value for money."
Relevant person in charge of the industry also stated that consumers purchase the industry brands, not only staying on the purchase of products, but also tailor-made design solutions for each customer, to customers to solve the overall bathroom renovation program, to create a healthy, warm bathroom space, Let the bathroom get the same promotion and development.
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