Nan'an Hardware & Plumbing Industry Cluster Five Advantages

Nan'an City, Fujian Province is one of China's three sanitary industry clusters recognized by the China Building Sanitary Ceramics Association. From Nan'an City to Lun Cang Town, 17 kilometers of Provincial Highway 308 line, there are more than one hundred billboards for plumbing and valve companies across the country, and the “China Plumbing City” established in Lun Cang Town, nearly 2000. Home plumbing sanitary ware and valve companies open sales windows and product display windows here, which has become China's largest plumbing valve trading market.

Approved by the Provincial Bureau of Quality and Technical Supervision, Fujian Plumbing and Fire Products Quality Inspection Center has settled in China Plumbing City. In Nanan, Zhongyu, Jiumu, Brilliant, and Shenlu reached the top 4 Chinese brand names, spurring the development of more than 600 local manufacturing companies and more than 1,000 supporting enterprises in the country. Today, Nanan's local plumbing and sanitary ware companies have perfected their products Integration, regional brands and corporate brands emerged.

As a small mountain town, how can Langcang Town form a sanitary industry cluster? What experiences do they have to learn from? The author summarizes the five major advantages of Nanan Hardware & Plumbing Industry Cluster:

The first is the early start and the foundation is good. Nan'an is the first domestic plumbing production base that has begun to develop. It not only has many production companies, but also has many employees and a good brand foundation. This brings together four of the seven Chinese brand names in the domestic plumbing industry and nine of China's top ten valve manufacturers to settle in Nan'an, with conditions for further rapid development.

Second, Nanan people have mastered more than 60% of the country's plumbing sales. In this era of market economy where sales are determined to develop, this market advantage will make Nanan stand out from the competition in other production bases.

The third is well-informed. Nanan is a famous hometown of overseas Chinese, with millions of overseas Chinese and overseas compatriots from Hong Kong, Macao and Taiwan. The Nanan compatriots will not only generously contribute their money to the village, but also bring back some of the latest information from overseas. This has become a convenient channel for Nanan people to quickly obtain business opportunities and rely on the rapid development of the plumbing industry.

Fourth, people in southern Fujian are heavy businessmen, dare to fight, dare to fight, and adventurous. At the same time, they are very persistent, do not admit defeat, and can work hard. Weinan people are good at running their own networks. They form a commercial network with five edges (Mermaid, Affinity, Wenyuan, Geopolitics and Goddess). Their network is spread all over the country and overseas. It is understood that there are currently 86 foreign trade associations in Quanzhou and 66 Quanzhou Chambers of Commerce throughout the country. With this network of resources all over the world, Nanan's plumbing products will be brought to the rest of the world.

Fifth, the two levels of government in Nan'an City and Lun Cang Town have formulated a phased development plan for the development of the Nan'an plumbing industry, laying a solid foundation for the Nanan plumbing industry to go global. The planned land of China's plumbing city is 1,020 mu, which is developed in three phases. The first phase of 186 acres of land, a total construction area of ​​93800 meters, a total of 489 exhibition halls, 18 exhibition sites, has been put into use in September 2005. All the exhibition halls have been booked by the business before opening and more than 400 merchants are currently stationed.

The second phase covers an area of ​​236 acres, a total construction area of ​​176,000 square meters, and more than 600 exhibition halls. It will be put into use before the end of 2007. China Plumbing City integrates product display, exhibition, warehousing, logistics, trade, and research and development into one, and is currently China's largest, most advanced planning and most complete plumbing professional market. It is worth mentioning that Guinness Plaza, the second phase of China Plumbing City, covers an area of ​​more than 12,000 square meters. As a permanent venue of the Nan'an Pump & Valve Plumbing Fair, it can host various trade fairs, exhibitions, and new product launches. The conference and various large-scale cultural and sports activities are still the first in the domestic professional market.

Editor Comments: The successful experience of the Nanan plumbing industry cluster enlightens us that only by bringing together products from all over the country and even around the world, we have achieved a scale and professional market scale so as to attract buyers from all over the world to purchase products. In addition, Heshan must pay attention to actively cooperate with other plumbing hardware production bases in the country, carry out exchanges, and introduce world-renowned plumbing companies and high-tech companies to enter Heshan, and use Heshan as a bridgehead and marketing base to develop the domestic market, and achieve common development. Mutual benefit.