Innovation with flooring companies smoothly "winter"

Recently, the production cost of wood flooring companies has been rising, and the sales performance and profits of products have fallen. This has led the wood flooring industry to enter a “cold winter” after rapid development. For wood flooring companies, 2014 is the most difficult year and it is also a time of great changes. Therefore, the first priority for enterprises is to “overwinter”, and to achieve a smooth “winter”, we must find new ways to do it. Out of its own characteristics, that is, product innovation and service innovation.

After more than 20 years of rapid development, the wood floor industry has become more and more abundant. It has completed the transformation from the seller's market to the buyer's market, and has entered the homogenization era of product quality competition, which gives companies a task that they have to do - - Innovation. Innovation is a kind of exploration. It includes product innovation and service innovation. It takes a lot of manpower and capital to practice innovation. The innovation ability of a company represents the powerful strength of the enterprise, and more importantly, it strives to achieve effective innovation. Leading companies have led the industry in their awareness of social responsibility and the spirit of revolutionary change in the industry. Because of the adventurous nature of innovation, many companies have recently lost their voices and waited for the arrival of "spring."

For an industry, the homogenization era essentially pulls all companies to the same starting line. In a sense, innovation is an important way for today's wood companies to achieve breakthroughs. Guo Hui, vice president of Shengxiang Group, said: “There are opportunities in the crisis.” Opportunities are equal for each company, and it depends on how to grasp and practice.

In recent months, some companies have been bluffing with "innovation," and the overall transfer has been called optimization, restructuring, etc. This is extremely irresponsible to the industry. In short, if wood flooring companies want to “overwinter” smoothly, they must innovate and must have the spirit of dare to fight.