How to make the furniture market warm in 2013
In the past 2012, the home market is "polarized" obviously. The high-end market above the home consumption pyramid and the low-end market of Taki have maintained a steady and slightly upward momentum, while the mid-end market has been sluggish, many The home brand had to change its positioning in response to the market. So, in the new round of home furnishing market after the Spring Festival, where will the overall market situation go? Can the furniture market usher in a new dawn?
The Spring Festival in 2013 is coming to an end. However, for many home building materials manufacturers in the urban area, the market after the Lunar New Year of the Snake is just beginning. According to a person in charge of the home furnishing store, in the past 2012, the home market is clearly "polarized". Both the high-end market above the home consumption pyramid and the low-end market of Taki have maintained a steady upward trend. The mid-end market is sluggish, and many home furnishing brands have to change their positioning to cope with the market. So, in the new round of home furnishing market after the Spring Festival, where will the overall market situation go? Can the furniture market usher in a new dawn? With these questions, the reporter recently conducted a visit.
As we all know, the trend of the home market depends heavily on the upstream housing market. In 2012, the property market picked up steadily, giving hope to the downstream home furnishing market.
According to incomplete statistics from relevant departments, the total number of residential contracts in urban areas reached 20,100 units in 2012, with an area of ​​2.4 million square meters, an increase of 40% compared with 2011, and the number of transactions increased by 32%. "Actually, the recent advance bookings for renovations brought about by the housing boom in late 2012 have already let the market smell a warming atmosphere." Ms. Li, the head of a certain home store told reporters that although the regulation has reduced the overall market share, it will also speculate. Demand for property purchases has been squeezed out. The current demand for home decoration and occupancy after house delivery is also very urgent. In addition, the economic situation in the new year is expected to rebound, which has injected "positive energy" into the market after the Spring Festival.
However, there are also furniture store heads who hold a conservative view of the market outlook. "As far as the trend is concerned, the new year should be improved, but it is expected that the real market will pick up until 2014." Mr. Li, a marketing manager of a building material, said that although the upstream property market turnover in 2012 has been greatly improved, but carefully Looking at the transactions, many properties were handed over after 2014, so the benefits of this upstream transaction will not be released immediately, but will gradually appear, so this year will still be a transition period to a real recovery.
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