Hardware companies five new marketing road

The hardware industry has a variety of product types and diversified channels. With the development of society, the hardware market industry has inevitably entered the “buyer market”. As a professional communicator, Luo Baihui pointed out that it is necessary to learn to understand the minds of consumers. It predicts what kind of actions consumers will take in the real business world. Whether it is in the selection of products or the attitude towards the brand, the following five voices will continue to give the hardware companies effective marketing strategies in 2011.

1. Price: Rising sounds rise from house prices to vegetables. In the second half of 2010, the Chinese people passed through a “rise” in the market. The only thing that may not have risen is wages. In 2011, consumers will behave in terms of spending. More conservative, as a result, product prices have become a crucial factor in opening up consumers' pockets. In this environment, whoever can control costs and product prices in the broad masses of hardware companies, will win the market.

2. Product: Personalization is the key to brand planning. Personalization is crucial to sales and profitability. With the development of society, hardware products, especially those that have long since moved from everyday products to personal products that combine practicality and fashion, have a series of beautiful mobile phone chains and fine metallic pins that all demonstrate our individuality. Pleasant owner's mood. In 2011, mobile devices will become the starting point for a transition from desktop to laptop to portable. The phone location awareness software should bring inspiration to mobile media, which is expected to make promotion voucher appear along with IP multimedia systems, and to find a larger scale for measuring marketing investment return rate. It is not new to transfer marketing budgets to the Internet, but social networks will become more involved in engagement to help marketers deliver messages more effectively and thus determine the return of their efforts.

3. Consumers: Wanted experience marketers will begin to accept the fact that there are four ways to participate in consumer engagement, including: platform (Internet); scenario (program, web page); message (or dissemination/communication), And experience (shops/events).

Hardware product consumer engagement should be determined by the consumer’s response: it is the goal of any marketing or media program that can essentially improve the brand equity of a brand (a brand is considered to meet or even exceed the consumer’s The expected value of its product). Nowadays, few brands can keep up with consumer expectations. Consumers adopt and absorb the latest technologies and innovations every day, and are eager for more new technologies and innovations. In 2011, smarter marketers are expected to apply more and more high-tech systems to determine and capitalize unsatisfied consumer expectations through newly determined values ​​(such as customer customization). This approach will help them differentiate their brands from their competitors, and brand consistent touch points (such as mobile marketing) will play a major role in satisfying and satisfying consumer expectations.

4. Brand: The green industry was heavily polluted by the past hardware industry and has always been the target of attack by green people. However, with the promotion and promotion of the “low-carbon” concept in the global scope, relying on the strength of science and technology, the majority of hardware companies have also begun to move toward. "Green Age." Luo Baihui pointed out that in 2011, the hardware industry is no longer just a matter of environmental awareness. Brands must find ways to position their products in a way that will meaningfully support their future sustainable development. Taking the wire drawing and rust removing industry as an example, in recent years, the birth of wire drawing and rust removing machine has been broken and the situation of pickling and rust removing has been broken. Not only the technology is environmentally friendly, but also the rust removing effect is also superior. I believe the 2011 market will be even broader.

5. Value: The power of communication The loyalty and engagement indicators can determine these trends and values ​​months before marketers discover trends and values ​​that are more important to consumers through market research. Companies will use the recognition of consumer segmentation groups that make behaviors to collaboratively enhance input, dissemination, and media planning in terms of brand value, brand, and corporate positioning, thereby further increasing the effectiveness and efficiency of marketing.