Guangdong stone industry welcomes new opportunities for development
Driven by the global economic downturn, a number of banks set up the Stone Industry Finance Division, mainly because of the optimistic development prospects of the stone industry. According to incomplete statistics, in 2015, the annual output value of the world stone industry will exceed 300 billion US dollars, and the stone industry has become one of the global sunrise industries. As the world's largest stone producer, exporter and consumer, China's industrial value added by the above-scale enterprises in the stone industry has increased by more than 20% in recent years, and both sales revenue and profits have achieved double-digit growth.
Market: The leading position of Guangdong stone industry development is difficult to shake
Industry exhibitions have always been a barometer of the development of the industry. According to some data, there are 18 large-scale stone exhibitions in China this year. It is not difficult to see the momentum of China's stone supply and demand. Guangdong, Fujian and Shandong are the main provinces for the development of China's stone industry. According to data from January to April this year, Guangdong Yunfu, Shandong Laizhou, Fujian Quanzhou and other places occupy more than 50% of China's total stone production and sales market share.
It is understood that as a gathering area for the development of domestic stone industry, Guangdong has been engaged in stone processing for more than 400 years. It not only has industrial advantages such as exquisite workmanship and complete supporting industries, but also has the geographical advantages of developed water and land transportation and adjacent to Hong Kong and Macao. It has become a nationwide. One of the best and fastest growing areas in the stone industry. Here, a number of nationally renowned stone enterprises such as Global Stone and Dongcheng Stone were born. Guangdong Yunfu is a flag of Guangdong's stone industry development. It is known as the center of China's stone base, China's stone circulation demonstration base, and China's artificial stone capital.
According to the statistics of relevant departments, Yunfu only has more than 4,000 stone enterprises on both sides of the 324 national highway. The city's stone employees are nearly 200,000 person-times. The products cover 13 series of 23 categories of more than 1,000 varieties of colors, and the number of enterprises and stone production and sales are still Increasing year by year. At present, the Guangdong stone industry base represented by Yunfu has developed into the largest stone industry cluster in China and even in the world, and will continue to promote the development of China's stone industry. Yunfu's stone processing volume, production and sales volume not only ranks in the forefront of the country every year, but also leap into one of the “100 billion yuan industry†clusters that the city has built. It has great influence and appeal in the domestic and international stone market.
Bottleneck: backward business model restricts industry development
However, due to the extensive operation of the stone industry, the slow expansion of market channels, and the low degree of branding, the stone industry has encountered new development bottlenecks in recent years.
In the eyes of the industry, at present, the drawbacks of the extensive operation of the Guangdong stone industry have begun to emerge. Among them, the more prominent performance is that the size of the enterprises is different, and the pattern of development of the group has not yet formed. The design and R&D links of the products are weak, and the brand building and marketing efforts are insufficient. The dominant industry of stone is facing new challenges.
The traditional business model restricts the improvement of enterprise efficiency. Most of the existing stone trade in Guangdong is carried out in the industrial park factory or in the road factory shed, which not only has a single function, but also greatly affects the image. Most stone companies are only waiting for customers to come to the factory. Many domestic and foreign buyers, engineering units and decoration companies that come to Guangdong to buy stone have said that although Guangdong stone has high quality, variety and good craftsmanship, it lacks scale. In the segmented trading market, it takes a while to purchase good stone.
In addition, some insiders pointed out that the domestic stone consumption market is quietly changing. In addition to the bulk distribution and trading, the demand for stone in the home decoration market has expanded dramatically. Stone boutiques and specialty stores have become one of the trends in the industry. The traditional marketing model obviously does not meet the needs of the modern consumer groups, and only through large-scale modernized, branded stone trading market to help manufacturers expand sales channels.
In fact, for stone enterprises, in order to develop well, the three elements of technology, exhibition and capital are indispensable, and the exhibition is the most crucial factor. "A good exhibition effect can make the stone sell a good price, and the business of the enterprise will be like a fish," said Mr. Liao, the boss of a stone enterprise in Guangdong.
What makes stone manufacturers most trouble is the bad competition in the market. The reporter learned that the root cause of the bad competition in the stone market is the lack of access standards and product brands in the market. Although there are some large-scale stone enterprises in Guangdong, they are still mostly small and medium-sized stone enterprises. Some of the stone products produced by enterprises have no brand at all, there is no grade classification of product quality, and there is no standardized product quality system certification. Zou Chuansheng, president of the China Stone Association, said that the current operation of China's stone industry is showing “five highs†and “six lowsâ€. One of the lows is the standardization of stone and low branding.
Way out: Leading the industry upgrade
In response to the national stone industry's “Twelfth Five-Year Plan†call to promote the rapid transformation and upgrading of the stone industry, in 2011, Yunfu Municipal Party Committee and Municipal Government joined hands with Beijing North Investment Group to launch the construction of China·Yunfu International Stone Industry City, which is in Guangdong and even the whole country. At the same time, stone enterprises have created a large circulation stone trading platform, and also laid the industrial structure of Guangdong to buy global stone and sell global stone, so that the Guangdong stone industry will usher in a new development opportunity.
It is understood that China·Yunfu International Stone Industry City is located in Silao Town, Yunfu City. The total planning covers an area of ​​more than 3,000 acres, with a total investment of 5 billion yuan. As a key construction project in Guangdong Province in 2012, China·Yunfu International Stone Industry City will build a global one-stop shopping platform for manufacturers with first-class hardware facilities and store environment with various exhibition forms such as exhibition center, trading market and boutique. The platform forms the whole industry chain operation of stone. Through unified and standardized market operation, standardized product certification and quality inspection and testing system, we will establish strategic alliances with global waste materials and local decoration, design and engineering units, and will also hold internationalized materials, stone fairs and procurement conferences on a regular basis. Enhance the world influence of Guangdong stone.
Prospects: Guangdong stone brand will go to the world
It is understood that the first phase of China·Yunfu International Stone Industry City will be completed in 2013. After the completion of the industrial city, it will fully gather domestic and foreign fine stone, and regularly invite domestic and European, American, Middle Eastern and other regions to gather in Guangdong. Each year, it will hold a global stone fair, two global blocks, three industries. Development Forum and monthly provincial-level decoration design procurement meeting. In addition, Yunfu has established a national-level authoritative quality monitoring and inspection center, is establishing a standardized quality certification and marketing after-sales service system, and attempts to promote East Stone to the world through the operation of professional teams and the promotion of authoritative media.
2012 is a key year for the development of China's stone industry “12th Five-Year Plan†and Guangdong Stone. The construction of China·Yunfu International Stone Industry City is highly compatible with the development trend of modernization and intensification of the stone industry. With the first-class hardware facilities, the construction concept of large industrial clusters, and the composite industrial division, the Guangdong stone resources will be fully integrated to promote Guangdong. The marketization, segmentation and branding of the stone industry. Yunfu, a long-established stone capital, will once again radiate new vitality and gain a broader development space, leading Guangdong stone enterprises to effectively seize the global middle and high-end market share of stone, driving the entire industry and economic growth, and continue to promote The development of the national stone industry.
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