Furniture Industry Analysis-Crisis and Lost
In September, Jin Qiu, the author was fortunate to visit the 22nd International Famous Furniture Fair in Dongguan and then went to Guangdong to visit the 24th International Furniture Fair. Apart from running around, I have broadened my horizons, deepened my cognition, and really felt the impact and loss brought to the furniture industry by the post-crisis era. This exhibition, in terms of scale, products and number of participants, is slightly inferior to previous sessions. However, through numerous manufacturers' painstaking efforts to innovate and strive for breakthroughs, it also made the mainstream of the furniture industry reflected in the entire exhibition clear. This is the joy of the Chinese furniture industry, but it is even more worrying for the furniture industry. The good news is that the furniture industry is beginning to mature, and the increasingly fierce market competition can make this industry with a relatively low threshold slowly wash out the lead in the market development process and accumulate brands; worryingly, the industry's disorderly competition And the blind follow the trend, the country's weak intellectual property protection measures, making the industry's pillar brands repeatedly make wedding clothes for others, lost the passion for innovation, is not conducive to the healthy development of the industry.
Guangdong Furniture Fair is a recognized vane of the domestic furniture industry. In every exhibition, furniture industry agents from all over the country and other countries will swarm to find the feeling, grasp the trend, choose the brand. This exhibition, Due to the influence of the situation in the large industry, the scale is not as good as before, but the direction of the domestic furniture industry can still be seen, and the loss and hesitation of the domestic furniture industry can also be seen through the exhibition.
Teenager solid wood furniture has become a new favorite
In the last exhibition, the Dongguan series of children ’s and young people ’s furniture was numbered, and in this exhibition, the young people ’s series of furniture almost monopolized the second floor of the suite area. , Korean. . . . . . There is everything to dazzle the participating agents. Teenager furniture will become another piece of cake in the future market. At the beginning of the 21st century, the market competition between panel and solid wood kicked off. In less than 7 years, in the domestic first and second-tier markets, solid wood furniture has a market share of 20 % Rose to more than 70%, while modern and stylish panel furniture withdrew less than 30% of the market share, and began to implement a strategic shift to the third-tier and mainland markets. Similarly, after the youth solid wood furniture has become the new favorite, the competition for the market in the 21st century will be staged again, and the youth furniture brand with plate color is facing new and more severe challenges. For those companies who have a good eye for young solid wood furniture, they need to understand the "fast fish eat slow fish" market rules and plan their own development direction and pace. The earlier the cake is eaten, the better the delicious part will be. And eat more.
Universal use of light-hued colors
The light-hue color system was launched in the spring 2008 exhibition and became a new highlight. It was debuted at the time when the golden teak material was in the ascendant. In the subsequent two exhibitions, various manufacturers have adopted this color system to modernize. The fashion style uses this color system at will, and uses the lowest-level means of price war to go crazy and divide the plate-type light-hu color. The newly opened market is the only one, which makes the originally-oriented high-level light lake color system in a short time. Within a year, it became a color system with low and medium price positioning, which is also an inevitable result of disorderly competition in the furniture industry.
Leather sofas with Chivass as the goal of competition began to enter the quagmire of market competition. Due to the low investment of the sofa production plant and the low complexity of the process, following the scramble of the fabric sofa in the previous two years, the leather sofa market has also begun to sell cigarettes. Especially at this exhibition, sofa production based on Chivas Manufacturers have sprung up like mushrooms. There are at least eight products similar to Chivas sofas, and sofas that follow the trend of Gujia craftsmanship have begun to appear, and they are similar to these two brands in terms of craftsmanship and style. Only the price difference is large, which invisibly brings the market and brand test to the domestic first-line brands.
Soft bags have slowly entered people's lives and become a direction for new homes. Due to the accelerated pace of life of modern people and the increasing pressure of work and life, home comfort has become a pursuit, and home has also become a harbor for relaxation. In addition to the original colors and natural flavors, the best relaxation The objective existence may be cloth art. For this reason, soft bags can be vividly reflected in this exhibition. More manufacturers, especially companies in the south, began to pay attention to the comfort of products and began to pay attention to the better combination of products and home life. , So soft bags began to appear in various parts of various furniture such as bed heads, pumping surfaces, chair surfaces, and I believe that in the near future, soft bags will be cut into people's home life in a better form and become a kind of New innovation directions and highlights.
 Behind the product innovation is the deep loss and helplessness
It should be said that this exhibition does not have the kind of products that make the participants shine and the future is full of dawn. They see more of the cruel competition in the future. In the end, the exhibitors have no new products to innovate. Anymore? Or are you afraid of the crazy imitation of followers, hiding treasures in your room, refusing to show others, and then offering the unifying rivers and lakes in the form of magic weapons at a critical moment? It is unknown, but no matter what kind of situation, this is the sorrow of the industry, and it is the result of poor implementation of intellectual property protection measures! The threshold of the industry is already low, as long as there are funds and production personnel, you use advanced equipment , I can also buy; you have a technical staff, I can dig at a high salary; you can spend a lot of effort to design products, as long as they are available in the market, I will buy one back at a high price, according to the gourd painting floating, fish eyes mixed beads, not the same, I will I will call you at a low price. Therefore, the market is full of smokers, all fishermen, no netizens, the development of the industry is caught in a vicious circle, the first-line brand with design ability and innovation ability, in order to avoid blindly doing unnecessary wedding clothes, it will slow down the progress The pace, the Chinese furniture industry can only be a low energy in the world's top furniture exhibition. Where does China's furniture industry go? It still needs the standardization and efficient implementation of relevant national policies. Industry organizations accurately position and guide the market, give full play to the role of policies and organizations, more accurately segment the market, and use these concepts to guide Chinese furniture Production enterprises have stepped out of the quagmire of following the vicious competition of the trend and out of their own style, making China's furniture industry more colorful, more healthy and high-speed development!
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