Functional floor favored Madran Anion floor is very popular

Intensified floors have entered China for more than a decade, basically playing the role of imitation substitutes for solid wood flooring, mainly in terms of ground decoration effects and installation techniques. At the same time, they try to approach ecological solid wood flooring as far as environmental performance is concerned. The proponents of floor functionalization believe that in addition to floor decoration, the floor should assume more functions in home intelligence, personalization, environmental protection and health, and it must be the future trend of the flooring industry.

Functional floor future trend Madeland floor highlights

In recent years, there have been functional floorboards in the flooring market, with sports flooring, beach flooring, and hunting aldehyde floors being on the market, with the most attention being paid to anion floors. Shenzhen Madeland Environmental Protection Technology Co., Ltd. launched the anion floor in 2003. After two or three years of marketing, it caused widespread concern in the flooring industry. By 2007, the first development of anion floors took place. The iconic leaders of the flooring industry and Shengda all launched negative ion floors, and countless regional brands have also played the banner of anion floors. There have been concerns in the industry that negative ion floors will eventually cause the market to get out of control and be destroyed. In fact, due to the non-standard market competition, the functional floor has been siege by the industry. The true and false floor function makes consumers feel at a loss, which seriously restricts the development of the functional floor.

The core patent promotes the Madland negative ion floor

Zhou Zuquan, chairman of the Madland anion floor, said in an interview that the reason why the functional floor did not get good development was due to two reasons: “One is that the technical content of certain functional floors is not enough, leaving room for counterfeit and fake sellers. The final result is a deterioration of the business environment, and second, the insufficient promotion of functional floorboards has led to a slow development of the consumer market.The fundamental reason for the long-term survival of the Madron anion floor is that Madeleine possesses patented anion floor technology, which is highly technologically advanced. , And by the national patent protection, peer companies difficult to copy, which is conducive to the establishment of a good market operating environment; the other hand, the Madley negative ion floor took the field test and other promotion methods, so that consumers can accurately perceive the function of the negative ion floor, so that It is conducive to market promotion. Magellan's anion floor is determined to rely on patented technology to maintain its absolute superiority in the anion floor field for a long time, and to make the anion floor market a model of functional floor."

Status: Madeleland flooring is selling well

According to Wang Jiexin, general manager of Magdalen's anion floor in Sichuan, the anion floor market is developing according to the expected direction of the Madeleine company. Although there were many negative ion floors in the flooring industry in 2007, they exited the market in a very short period of time. The underlying reason is that latecomers discovered that the negative ion floor launched by Madeleine was not a conceptual hype but a functional floor with its core technology as a support. In terms of marketing methods, latecomers have no way to adopt Madeleine's comparative marketing model, which is inevitably at a disadvantage in market competition. Wang Jiexin said frankly that Madeleine actually hopes that more brands will join the promotion of anion floor. As long as there is no confusion in the market, the Madran anion floor is certainly the biggest beneficiary. However, out of fear of market confusion, Madeleine has strictly controlled his own patented technology. He believes that through a variety of channels for promotion, Madeleine will eventually change the pattern of the floor market and rise to the fore in the field of anion floors.

After the entry of the ionized floor to Sichuan in Madeleine, through more than two years of operation, it has established a solid sales channel in most of the second and third-tier cities. Due to the significant negative ion function of the Madran anion floor, it can be verified through on-site comparisons and is highly accepted by consumers.

A senior industry source said that the success of Madeland flooring in the market will certainly promote the development of functional floors. In this regard, Mader is a pioneer. The Madeleine floor investment model is also quite unique. It is not supported by the price of decoration compared to the traditional floor. It attracts the ideal distributors through core technologies and differentiated operation models. This makes Madelan an advantage in the increasingly fierce channel competition. . The terminal storefront image of the Madeland floor and the dealer team are all on the same level. This is something many floor brands in Sichuan cannot match.