Dongguan shoe factory expands factory for development

A few days ago, Yu Yili, the general manager of Oasis Shoes Co., Ltd., the top three shoe factory in Dongguan, revealed to the media that Oasis Shoes Co., Ltd. will use the “carrier first, satellites up” strategy to expand the factory, and start the inspection team and multiple mainland companies. The local government contacted and began to want to expand the factory in the Mainland. At present, the site is initially locked in Jiangxi, Hunan, and Guangxi. Hopefully, under the promotion of its plant expansion strategy, the supporting factories on other industrial chains will also be relocated to these areas for joint development.

Lack of workers leads to factory expansion in the Mainland

This year, Oasis added two lines to the factory site in Houjie, but the production capacity still cannot meet the needs of customers. “Oasis has now begun to accept orders for next year, and customers are also demanding further expansion of production capacity.” In particular, Eli said this is the reason that prompted Oasis to brewing and expanding the factory.

“Of course, if we are expanding factories in Guangdong, we are very familiar with roads and geographical interests, but the main problem is the lack of labor. At present, from the perspective of labor costs and remuneration, the factories in the coastal areas and the Mainland are basically the same, but the Guangdong region It is generally absent from work. Therefore, it is an inevitable trend to expand the factory to the place where the labor force is sufficient.” Eli told the reporter that one of the principles for selecting an address for the Oasis expansion factory in the Mainland is that it should drive within 6 hours from Guangzhou-Shenzhen Expressway. “So, the site is initially locked in three provinces: Jiangxi, Hunan, and Guangxi.” At present, the Oasis has started a visiting team to contact these local governments.

European and American markets have not recovered

According to reports, the two lines of on-site expansion of Oasis are expected to be put into operation in March next year. “At that time, it was the tide of employees returning to work. It was a golden period for recruiting workers. It was recruited and recruited.

In particular, when talking about the new plant's specific production plan, he said that for factories like Oasis, which focus on European and American markets, the financial crisis has just passed and many problems in the European environment are still being dealt with. The United States is still recovering. Each market has not recovered its strength, but it also takes one year to observe it. "According to our current plan, the plant expansion plan at the end of 2011 can be finalized, and the new plant construction will be started immediately so that new capacity will be developed in early 2012."

Q&A

Why is the site to be within 6 hours of Guangzhou-Shenzhen Expressway?

A: "The main concern is that the industrial chain in other places is not as perfect as here. Within 6 hours, we can guarantee that the factory will not be able to keep up with the initial stage of expansion, or that there will be temporary material shortages, and we can promptly proceed from the Houjie Factory. The deployment and supply of supplements; as well as the customer's visit to the factory, it can also be guaranteed to return within one day."

How to deal with the current situation of the imperfect supporting infrastructure in the industrial chain in the Mainland?

A: "We have adopted the strategic deployment and pace of 'carrier first and satellite'. We are mobilizing and persuading the supporting factories to go together." In particular, Eli thinks that this is a problem that must be faced in the early stage of plant expansion. “It can be foreseen that at the outset we’d be “exclusive” in the past, there would not have been more orders for the distribution of the past, and we couldn’t afford the pilot plant.” In Elish’s view, satellite factories and aircraft carrier companies are “ The relationship between egg chickens and chicken eggs can hatch from each other. Therefore, the problem of incomplete industrial chain in the mainland can be solved gradually.