2011 from the flagship store to see a new era of home development

In an interview with the author, Xu Dongsheng, secretary general of the China Household Electrical Appliances Association, said: "At present, the technology of kitchen appliances is progressing rapidly, and consumers need high-end and beautiful products to reflect the perfect combination of kitchen appliances and kitchens."

After observing and waiting for a period of time, the major kitchen appliance enterprises in China have introduced the products of "kitchen appliance sets" by taking advantage of integrated kitchen appliances. For the home furnishing development in 2011, the author visited many companies and learned that at the beginning of the year, Juxin International had a turnover of more than 15 million, and Kane International won a total of 1 billion gold in three days ... until the Spring Festival, the number declined, but the splendor continued. Many companies have focused on "flagship stores" and brought brand stores from the store to the bustling street. Is this move suitable for all companies and brands, is it a good or a bad for the market?

Looking at the home furnishing industry in 2010, rapid development has benefited the majority of businesses. In recent years, merchants no longer limit the development of stores. In addition to relying on the influence of stores ’activities and promotions, most merchants in 2011 are more optimistic about relying on the opening of large shopping malls or street flagship stores. Although the impact of real estate taxes and national eight regulations is imminent , And did not stop some businesses. Whether this can also be regarded as the market share, up against the trend! A hard battle is being staged in 2011.

The success of the furniture kitchen appliance flagship store opens up a vast market

The previous kitchen appliance flagship store opened for the first time and landed on the market, bringing a lot of sweetness to the vast number of merchants and the swarm of consumers, leading a new round of great development. The furniture industry that has recently emerged has successfully opened a number of flagship stores and brought benefits to merchants. In 2011, Chongqing opened its first furniture industrial park, covering an area of ​​3,000 mu. This will provide a driving force for the rapid development of Chongqing's local furniture companies.

The author understands that Qingtian Furniture, which has been developing in China's home furnishing industry for 30 years, has also changed its consumer behavior and concepts in the market competition. From the initial pursuit of living up to life enjoyment. Faced with high-end consumer groups, General Manager Qingtian Ran stated that 2011 is the best period for development on a sound basis. From the rise of flagship stores, we can see that the development of the company is inseparable from the foundation. Qingtian Furniture has successfully opened a number of flagship stores, which has greatly promoted the development of the company and the needs of consumers. This time Qingtian Furniture was on the stage of Chongqing Grand Theater, all the furniture used came from Qingtian Furniture. This move further promoted the development of the enterprise and further laid the 2011 Qingtian Furniture ’s expansion flagship store plan in Chongqing. And development.

Building materials follow the flagship store to fight the dark market counterattack

Recently, the gloomy home industry in the beginning of the year, coupled with the raid of policies, disrupted the pace of the home industry. Many merchants were amazed by the development of the 2011 home furnishing industry. We will strive to guarantee a state of non-loss and continue to develop in a low-key manner. Not to mention opening up the market, including store and flagship store opening plans. They are not considered by these businesses, because most people feel that this move will not bring about benign development for the company, but will cause the company to be hit hard in the policy, with a taste of self-seeking.

On the contrary, the author also learned that although some industry insiders said that the raid on the country ’s eight articles and the property tax had a certain impact on the home furnishing industry, some insiders said that the regulation did not have a far-reaching impact on the home furnishing industry, but We seize the moment of market opportunities and continue the 2011 market outlook for the prevalence of home furnishing in 2010. The current slow situation helps to better occupy the market and expand the brand's popularity in consumers' minds. Some businesses are optimistic about the opening of flagship stores, laying a good foundation for the brand's independence and its gradual separation from the store. In this case, it is a counterattack against the bleak market.

From the perspective of each flagship store of Jiulong Pomei Building Materials Home Plaza last year, the presence of 175 large brands has written a new prologue for the expansion of the flagship store of the building materials industry. At present, the learned multiple brands have followed the successful kitchen appliance flagship store and began to gradually start the 2011 market competition.

At present, steadily seeking victory or optimistic about the market, striving for strength, and rising against the trend are closely related to the market dynamics and development of 2011. After continuing the glorious results in 2010, a new chapter in 2011 was launched.

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