2011 bathroom market seven questions

In the past two years, the ceramic sanitary ware industry has experienced continuous fluctuations rarely seen in history. Of course, the ceramic industry has created a few Jedi miracles in history. However, the market environment is more mature and more complex, this year, the industry outside the industry People began to care about the way out of the ceramics industry. In the face of this more complicated situation, how ceramic sanitary wares will stand out and fly again.

Torture I: How to achieve energy saving and emission reduction in the ceramic sanitary industry?

Situation: Sanitary ceramics industry itself is a high-energy-consuming, high-pollution industry, especially in emphasizing a low-carbon economy. The market situation of sanitary ceramics has become very distressed. At this point, the government has introduced a series of energy-saving emission reduction policies, making the development of sanitary ceramics is facing great challenges. As of September 2010, electricity limiting measures have been adopted for companies including sanitary ware throughout the country, and some sanitary ceramics companies have stopped production.

Torture II: Market regulation will restrict the development of the sanitary ware industry?

Situation: As property prices continue to soar in recent years, the state has introduced relevant regulatory policies to ensure the stability of the property market, which has brought certain impact on real estate development and has also constrained the development of the downstream sanitary ware industry. Now consumers are mostly on the sidelines of the housing market. How much will this affect the sanitary ware industry?

Torture III: Raw material prices are passed on to consumers?

Situation: Since 2009, the prices of various raw materials have increased exponentially, making the cost of ceramic bathroom companies more and more important. Coupled with the rising international crude oil prices, the long-distance transportation costs of sanitary ceramic products are also increasing. How can companies reduce price pressure on consumer terminals by controlling costs?

Torture 4: How do domestic brands break through in international brands?

Situation: As early as 2003, Kohler sanitary ware has dominated the Chinese high-end bathroom market. During the period from 2003 to 2007, TOTO's sanitary wares suddenly emerged, forming a situation in which TOTO, Kohler, and American Standards are three pillars. These international brands have relatively mature operating modes in product R&D and production, market research, construction and maintenance of channel outlets, and terminal sales, and they are constantly innovating, improving and improving. Where is the way out for domestic sanitary ceramics companies?

Torture 5: How to develop sanitary ceramic products?

Situation: The product design styles of domestic sanitary ceramics enterprises are mostly originated in developed countries such as Europe and the United States. Currently, there are many European-style sanitary ceramic products on the market. Although the domestic sanitary ceramics companies have also integrated the international frontier elements with traditional Chinese characteristics and applied them to new product research and development. However, the successful ones are paralyzed. More companies are taking the lead in imitating and not talking about innovation.

Torture VI: How to deliver brand features to consumers?

Situation: Today's sanitary ceramics market is complex and consumer awareness of brand consumption is growing. Although they can't tell the pros and cons of various products, they believe that products with higher brand awareness are more trustworthy. Creating brand value and influence has become a must for the development of sanitary ceramic products.

Torture 7: Ceramic sanitary industry “cross-border” is an opportunity?

Situation: Nowadays, “cross-border” operation has become a hot topic in the ceramic sanitary ware industry. For example, European cabinets, sacred flooring, etc. are involved in sanitary ware. Wrigley, Faenza, etc. have begun to set foot in ceramic tiles. Tangshan Huida Ceramics Group will build the largest in Asia. Hardware sanitary ware and bathroom furniture production base, cross-border is to make sanitary ceramic brands face new opportunities or challenges?